The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries

Abstract

In the last years, sustainability has become a successful, relevant, critical factor in several food industries. The adoption of a sustainable marketing strategy contributes positively to changes in society in terms of environmental, social and economic development. The relationship between sustainability and business performance has been widely debated in management and organisational studies. However, despite its importance and relevance, fishery sustainability has not been systematically considered by scientific studies. This paper identifies and analyses the critical factors that describe the propensity towards sustainable development for large companies within the Italian fishery sector. For this purpose, the relationships among the following latent variables were analysed: sustainable social behaviour, sustainable environmental behaviour, sustainable marketing, and return on investment. A theoretical research model has been proposed and empirically tested using a methodology based on structural equation modelling.

A systematic and major review of proactive environmental strategies in hospitality and tourism: Looking back for moving forward

“…The business literature has widely addressed the issue of sustainability and sustainable development (Asamoah et al, 2021; Bhatia, 2021; Elhoushy & Lanzini, 2021; Elkhwesky, Salem, Varmus et al, 2022; Mukhuty et al, 2022; Oreja‐Rodríguez & Armas‐Cruz, 2012; Tzschentke et al, 2004). In addition, sustainability is important to protect the environment and enhance economic and social aspects through responsible actions and projects (Albrecht et al, 2020; Hakovirta & Denuwara, 2020; Risitano et al, 2021). The hospitality and tourism (H&T) industries are significant economic activities in the world (Branchini et al, 2015; Hens et al, 2018) that have impacts on the natural environment (Reyes‐Santiago et al, 2019).…”

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

“…Sustainability has become an important issue related to all aspects of firms including the drivers of sustainability, the management of sustainability, the performance outcomes of sustainability, the marketing aspect of sustainability, and the consumer aspects of sustainability (Leonidou, Katsikeas, and Morgan 2013). In recent years, many firms have recognized the necessity of sustainable practices and identified opportunities to implement these practices in their operations (Hult et al 2018; Luzzini et al 2015; Risitano et al 2021; Tollin and Christensen 2019). Corporate sustainability concerns policies and actions that help firms achieve sustainable development with respect to the natural environment, society and the economy (Tollin and Christensen 2019).…”

Analysing the impact of green consumption values on brand responses and behavioural intention

“…Moreover, it tested how the previous dimensions can influence behavioural intentions. This study allows us to understand the extent to which green consumption values can determine the creation of consumer–brand relationships offline and online, thus defining new strategies for managers to consider (Koo & Loken, 2022) for supporting business performance from a sustainability perspective (Risitano et al, 2022). Creating strong and long‐lasting brand–consumer relationships is of vital importance for companies to stimulate purchasing decisions.…”