The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system

Abstract

This study examines the ability and application of the theory of reasoned action (TRA) in explaining the use of banking system in Yemen. It investigates the impact of two theoretical variables (attitude and subjective norms), using a sample consists of university students, on individuals' intention to use banking services. The results of the study revealed a strong predictive power of the theory of reasoned action model to explain university students' behavioural intention to use banking services. Statistically, the finding demonstrated that there are significant and positive relationships between students' attitude, subjective norm as predictor variables on the criterion variable of behavioural intention to use banking services in the context of

Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment

“…Another study done by Bazelais, Doleck, and Lemay (2018) on the investigation of pre-university science students' behavioral intentions towards using online learning technologies indicates that attitude plays a key role in decision making to use the online learning technologies. These results are also supported by Omotayo and Adebayo (2015) and Alqasa, Mohd Isa, Othman, and Zolait (2014), whose findings show that students attitude affects their behavioral intention to adopt internet banking systems in Nigeria and Yemen respectively.…”

The relationships among information systems, knowledge sharing, and customer relationship management in banking industry

“…Intention is measured by the degree of readiness of workers to engage in knowledge sharing. Behavioural intention is properly treated as a weighted function of attitude (Alqasa et al, 2014;Hung, Ku and Chien, 2012) that can reflect how difficult it is to make an individual willing to use something (such as a technology) and also captures how motivated he or she is to perform a given behaviour (Ajzen, 1991). The theory of planned behaviour also postulates that intention is the direct antecedent of the actual behaviour, which is consistent with TPB and TAM.…”

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior

“…In his research, Jin & Kang argued that subjective norms that emerged in China and America were very different, people in China with Confucian traditional values were more concerned that subjective norms were better known as face saving and conformity groups. Alqasa, et al (2014) in this study add to the literature by showing nonfinancial variables and identifying certain psychological factors (behaviors and subjective norms) that can help bankers, policy makers and research institutions to understand consumer needs, desires and expectations. Suki, et al (2018) Subjective norms are defined as perceived social pressure to do or not conduct behavior that includes individual sentiments regarding the influence received from close friends, relatives, coworkers, or business partners about certain behaviors.…”