The impact of social media-related motivation on fantasy sport users’ playing skills, sense of competition and performance expectancy
Jaskirat Singh Rai,
Heetae Cho,
Maher Itani
et al.
Abstract:PurposeThis study investigated how sources of information across social media platforms influence fantasy users’ sport consumption and enhance their performance expectancy. Specifically, we examined the effects of social media-related motivation on fantasy users’ playing skills, sense of competition and performance expectancy based on the uses and gratifications theory.Design/methodology/approachData were collected from 453 fantasy sport users on social media platforms. We conducted confirmatory factor analysi… Show more
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