The impact of social media engagement on consumers' trust and purchase intention

Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha

doi:10.1504/ijtmkt.2020.10033402

Cited by 3 publications

(7 citation statements)

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“…Social media engagement is realized through actions such as liking, disliking, commenting, sharing, and uploading videos on social media. Tutberidze et al (2020) prove that there is a positive influence between social media engagement on the intention to buy a Sharia product. Ajina (2019) proves that the concept of social media engagement has a significant positive effect on increasing consumer loyalty at banks in Saudi Arabia in strengthening the financial aspect.…”

Section: Introductionmentioning

confidence: 80%

“…Social media engagement is the respondent's perception of the attachment formed between respondents as company consumers through social media. The measurement of this variable refers to Tutberidze et al (2020): frequency of comments on social media sites, number of likes on social media sites, and passion for following social media. It is measured using a Likert scale from "1" for "strongly disagree" to 5 for "strongly agree."…”

Section: Methods Research Variablesmentioning

confidence: 99%

“…Social sites are new sources for creating customer engagement, including blogs, social media websites, content communities, online advertising platforms, and virtual social worlds (Dhar & Jha, 2014). According to Tutberidze et al (2020), social media engagement can be measured based on comments on social media networking sites, the number of likes on social media networking sites, and followers of social media networking sites. With direct involvement, the customer emotional feelings will arise, start to believe in the company, and then intend to purchase products (McClure & Seock, 2020;Creevey et al, 2019;Nurmalasari & Wijaya, 2022).…”

Section: Social Media Engagement and Ownership Intention Of Bank Prod...mentioning

confidence: 99%

“…De Costa & Abd Aziz (2019) explained that consumer engagement is related to customers' physical, emotional, and cognitive presence when dealing with services provided by an organization. Tutberidze et al (2020) Lutfi Lutfi : Social Media, Islamic Financial, and Islamic Banking Product prove that there is a positive influence between social media engagement from four consumer segments that have been grouped to buy a product. Ajina (2019) proves that the concept of social media engagement has a significant influence on increasing consumer loyalty in Saudi Arabian banks.…”

Section: Social Media Engagement and Ownership Intention Of Bank Prod...mentioning

confidence: 99%

“…Unfortunately, studies on this topic have not been carried out in Indonesia, especially for Generation Z. A limited number of the referred studies were conducted in developed countries (Ajina, 2019;Dean et al, 2021;Tutberidze et al, 2020). Therefore, this study assesses the effect of influencer attractiveness and social media engagement on the intention to own Islamic banking investment products of Gen Z moderated by Islamic financial literacy and income levels.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Social Media, Islamic Financial Literacy, and Islamic Banking Product Ownership: A Moderating Model

Lutfi¹,

Prihatiningrum²

2023

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The role of social media and Islamic financial literacy is critical in influencing the consumer to have Islamic financial products. However, no studies on this topic have been conducted in Indonesia. The use of social media by a millennial is snowballing. This study examines the impact of social media, represented by the attractiveness of influencers and social media engagement, on the intention to own Sharia banking investment products among the millennial generation. This study also examines the role of Islamic financial literacy and income as independent and moderating variables. Data is collected using purposive sampling, followed by convenience sampling through a Google form questionnaire distributed to the social media users of Gen Z in the Surabaya agglomeration area. This study used 216 questionnaires and analyzed them using Partial Least Square - Structural Equation Model (PLS-SEM). The results show that influencer attractiveness, social media engagement, and Sharia financial literacy positively influence millennials' ownership intention of Islamic banking investment products. Islamic financial literacy weakens influencer attractiveness's impact on the ownership intention of Islamic banking investment products, while income does not moderate the relationship. Furthermore, social media engagement is most significant in determining product ownership intentions. The practical implication of the findings suggests the importance of Islamic banks to encourage more engagement of their social media users by providing useful information about bank products. This research provides a theoretical contribution to the theory of consumer behavior and social media that using social media is one of the most effective ways of influencing consumer purchasing decisions.

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Section: Introductionmentioning

confidence: 80%

Section: Methods Research Variablesmentioning

confidence: 99%

Section: Social Media Engagement and Ownership Intention Of Bank Prod...mentioning

confidence: 99%

Section: Social Media Engagement and Ownership Intention Of Bank Prod...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Social Media, Islamic Financial Literacy, and Islamic Banking Product Ownership: A Moderating Model

Lutfi¹,

Prihatiningrum²

2023

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Role of social media influencer toward environmental involvement and green buying behavior

Nazir,

Wani

2024

Bus Strat Dev

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Sustainability and green purchase behavior are attracting a lot of attention from both researchers as well as marketers. This transition can be attributed to the growing environmental awareness and knowledge among people. Considering this as opportunity marketers are using different platforms to promote environmentally friendly products. One such way is through social media influencers; marketers promote their products through social media influencers with a huge following. However, the current study attempts to examine how individual characteristics of influencers promoting sustainable behavior can impact environmental involvement. A convenience sampling method was used to collect data from various social media users. The authors initially sent invitations via different social media channels. A total sample of 683 social media followers was considered. Covariance‐based structural equation modeling was used to examine the relationship between different variables. Trustworthiness, credibility, and commitment of the social media influencer had a positive impact on the environmental involvement of the followers. Expertise, similarity and familiarity had an insignificant effect. The environmental involvement positively affects environmental knowledge and green purchase attitude of the followers which in turn impact their green buying behavior. The study has multiple practical and managerial implications; the results reveal which influencer characteristics can induce environmental involvement in their followers and which characteristics are not impactful. Further, the study focuses on how inter‐relationships of influencer characteristics, environmental involvement, environmental knowledge, and attitude can push people toward green purchase behavior.

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Social media campaigns and domestic products consumption: a study on an emerging economy

Rajput

Dash

Upamannyu

et al. 2022

Cogent Business & Management

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The impact of social media engagement on consumers' trust and purchase intention

Cited by 3 publications

References 0 publications

Social Media, Islamic Financial Literacy, and Islamic Banking Product Ownership: A Moderating Model

Social Media, Islamic Financial Literacy, and Islamic Banking Product Ownership: A Moderating Model

Role of social media influencer toward environmental involvement and green buying behavior

Social media campaigns and domestic products consumption: a study on an emerging economy

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