The impact of social media engagement on consumers' trust and purchase intention

Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha

doi:10.1504/ijtmkt.2020.111547

Cited by 9 publications

(8 citation statements)

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“…The study tested the reliability and validity of the constructs using factor analysis. The thresholds set for the analysis include threshold, factor loading with 0.5, average variance extracted (AVE) with 0.5 to test for divergent validity, composite reliability (CR) with 0.6 and Cronbach`s alpha with 0.7 to test for model reliability (Matin et al, 2020, Matin et al2021, Mercan et al, 2021Xin et al,2022). The result indicated that the model proves to be valid and reliable(see table1).…”

Section: Discussionmentioning

confidence: 99%

The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model

Matin¹,

Nozadze²,

Todua³

2023

JOB

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The purpose of this paper is to apply the multidimensional construct of two theories- the theory of consumption value and the information success model, to assess the buying behavior of fashion accessories to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy fashion accessories in online webpages. The study utilizes a deductive quantitative approach by collating the constructs from previous literature and designing a survey. The data is analyzed by employing factor and regression analysis. The results indicated that functional value, conditional value, and emotional value positively impact purchasing behavior toward fashion accessories from digital platforms.

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Section: Discussionmentioning

confidence: 99%

The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model

Matin¹,

Nozadze²,

Todua³

2023

JOB

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“…The questionnaire was in the Georgian language and was divided into two sections. The first section consists of questions about respondents' demographic traits, whereas the second section consists of items that make up the variables used in the study Matin et al, 2020;Mercan et al, 2021;Sewa et al, 2022). Sampling technique is utilized to select respondents from bitcoin internet groups (mostly Facebook) to fill out the survey because these individuals are deemed to have cryptocurrency expertise and are more inclined to provide useful information.…”

Section: "Strongly Agree"mentioning

confidence: 99%

Factors Influencing Cryptocurrency Adoption in Georgia

Dilanchiev¹,

Chikvaidze²,

Mercan³

2023

JOB

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Georgia is top of the list due to its tax restrictions on cryptocurrency mining activities. Furthermore, the overall costs of running a mining operation are substantially lower in Georgia. as Georgia takes place as the third biggest mining country in the world. The goal of this paper is to fill a deficiency in the existing literature that examines the present level of cryptocurrency acceptance, and adoption-influencing factors, offering an in-depth interpretation of these aspects and outlining certain problems associated with cryptocurrency adoption in Georgia. This study employs a quantitative approach, a total of 175 people did take part in the poll (out of 200 questionnaire respondents). The survey was held in a hybrid manner, with the questionnaire being distributed in April and May 2022 in various cryptocurrency-selling locations throughout Tbilisi, the capital of Georgia. A structural equation model was applied in the paper (SEM). The findings of the study confirm that the measurement items and constructs in the proposed model are reliable and valid. The result of the study found that there is a positive relationship between future reward, innovativeness, knowledge, and cryptocurrency adoption. Furthermore, it was found that innovativeness is significant as a mediator between future rewards and cryptocurrency adoption.

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“…Thus, the global pandemic is opening new opportunities for MSME owners in terms of demand for new consumer services. The lockdowns reoriented consumers to buy more local goods (services) in local markets, thus reevaluating the critical role of local entrepreneurship and small businesses to their societies and healthy lifestyles (Matin, Khoshtaria, & Tutberidze, 2020;Alhalabi & Erguvan, 2021).…”

Section: The Impact Of Pandemic On Entrepreneurship Motivationmentioning

confidence: 99%

Entrepreneurship in Georgia in the Wake of Pandemic: Old Challenges and New Opportunities

PAPIASHVILI¹,

DZABAKHIDZE²

2021

JOB

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Georgian economy, as an integrated part of global and regional economy, has been hit by the pandemic, triggering the ‘coronavirus crisis’ in terms of a sharp drop in GDP, mass unemployment, and rocked inflation. The pandemic intensifies the existing systematic issue - country’s dependence on external sources of economic growth - FDI, remittances, external trade, tourism, financial assistance of international organizations. Uncertainty and pessimistic expectations demotivate entrepreneurship. The goal of the article is to investigate entrepreneurship in Georgia, as a common and country-specific phenomenon in the wake of global pandemic, focusing attention on challenges and new opportunities. The research method is heavily qualitative due to the exploratory nature of the study. Case study, narrative content analysis and currently available statistical evidence are also applied. The pandemic requires the restructuring of the national economy, opens new opportunities for innovative entrepreneurship. The social distancing has dramatically altered consumers’ behavior and habits in their shopping, leisure and travel. Online education, entertainment, sales, healthcare services, remote working, etc. present new opportunities for entrepreneurs. The lockdowns reorient consumers on mass digitalization, they buy more local goods (services) in local markets. Pandemic enhances Georgian young generation’s incentives to choose entrepreneurship as a career choice.

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The impact of social media engagement on consumers' trust and purchase intention

Cited by 9 publications

References 0 publications

The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model

The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model

Factors Influencing Cryptocurrency Adoption in Georgia

Entrepreneurship in Georgia in the Wake of Pandemic: Old Challenges and New Opportunities

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