The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs

Cai, Danfeng; Lian, Zhu; Zhang, Wuke; Ding, Heping; Wang, Ailian; Lü, Yao; Jin, Jia

doi:10.2147/prbm.s292360

Cited by 8 publications

(12 citation statements)

References 66 publications

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“…As mentioned in the “Introduction,” three ERP components were analyzed in the current experience, namely P2, N2, and P3. Based on visual observation and the guideline proposed by Picton et al (2000) , the following representative channels and time windows were selected: (1) for P2, nine electrodes in the frontal-central area (F3, Fz, F4, FC3, FCz, FC4, C3, Cz, and C4; Jin et al, 2017b ) were selected in the time window from 230 to 280 ms; (2) for N2, nine electrodes in the frontal–central area (F3, Fz, F4, FC3, FCz, FC4, C3, Cz, and C4; Jin et al, 2017a ) were selected in the time window from 280 to 330 ms; (3) for P3, nine electrodes in the whole brain area (C3, Cz, C4, CP3, CPz, CP4, P3, Pz, and P4; Cai et al, 2021 ) were selected in the time window from 330 to 380 ms. The mean amplitudes of P2, N2, and P3 in each condition were extracted separately according to the time window, and two-way repeated ANOVA analyses were conducted for each condition with the two within-subject factors (large/small number of donated peers and electrodes).…”

Section: Methodsmentioning

confidence: 99%

The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study

Jiang

Zhang

2022

Front. Psychol.

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With the rapid development of information and communication technology (ICT), social media-based donation platforms emerged.1 These platforms innovatively demonstrate peer information (e.g., number of donated peers) on the donation page, which inevitably brings the peer influence into donors’ donation decision process. However, how the peer influence will affect the psychological process of donation decisions are remained unknown. This study used the number of donated peers to examine the effects of peer influence on donors’ donation decisions and extracted event-related potential (ERP) from electroencephalographic data to explore the underlying psychological process. The behavioral results indicated that the number of donated peers positively influenced donors’ willingness to donate. The ERP results suggested that a larger number of donated peers might indicate a higher level of conformity and greater perceived emotional rewards, as a larger P2 amplitude was observed. Following the early processing of emotional stimuli, cognitive detection of decisional risk took place, and the donors reckoned a smaller number of donated peers as a high potential risk, which was reflected by a larger N2 amplitude. In the later stage, the larger number of donated peers, which represented a higher magnitude of prospective emotional rewards, led to a higher incentive to donate, and reflected in a larger amplitude of P3. Additionally, implications and future directions were discussed.

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Section: Methodsmentioning

confidence: 99%

The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study

Jiang

Zhang

2022

Front. Psychol.

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“…Social crowding assesses the communal density, i.e., individuals' thickness in an area. Crowding is a negative assessment of these social, spatial, and human aspects (Cai et al, 2021;Yin et al, 2020). Problems connected with crowding rise when the existence of outsized people, and the usage of both physical and environmental resources exceeds the aptitude of the surroundings (Lee & Graefe, 2003;Zehrer & Raich, 2016).…”

Section: Literature Review Perceived Crowdingmentioning

confidence: 99%

“…Therefore, this study explores customer perception of crowding by evaluating its effects on customers' emotional, psychological, attitudinal, and behavioural responses. The current research is based on an avenue of research that has been previously neglected, as put forward by authors who recommended that future studies should explore the mechanism of how customers cope with a crowded, hostile setting for full filling their needs (Cai et al, 2021;Castaldo et al, 2021;Chang, 2021;Ferreira et al, 2017; Y. J. Kim & Kang, 2021;Wei et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…According to a survey conducted in 2020, Pakistan's literacy rate for individuals of age ten years and older has been stagnant at sixty per cent since 2015. Therefore, studying the effects of crowding in a cultural context where crowding issues are very common (Blut & Iyer, 2020;Cai et al, 2021;Song & Noone, 2017) and adopting qualitative research provides assistance in enlightening new dynamics in the influence of crowding on them. This research has academic significance since it explores customers' behavioural responses when influenced by perceived crowding.…”

Section: Introductionmentioning

confidence: 99%

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A Conceptual Framework for Perceived Crowding in the Service Sector from the Lens of Psychological Reactance Theory

Ain

Ellahi

2022

JISR-MSSE

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This study explores how perceived crowding affects customers in the service sector. A Semi-structured interview guideline was developed to assemble data from forty customers of banks and telecom franchises. Analysis of the research was carried out by using qualitative research software Atlas. The findings suggest that perceived crowding, including social and spatial crowding, impacts customers behaviour emotionally and psychologically. They demonstrate altered behaviour when present in a crowded environment. Further, it was also found that certain elements helped customers tolerate the effects of spatial and social crowding; either types of customers, environment/infrastructure, or Frontline Service Employees behaviour during service attainment. Additionally, following the assumptions of the theory of psychological reactance, this study proposed a research model for future empirical studies. Findings also suggest that top management must consider the impact that perceived crowding produces on customers. Limitations and future research directions and theoretical and practical implications are also discussed.

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“…As consumption theory is an essential part of economics, it is essential to understand and clarify the relationship between consumption theory and economics [16]. Deciphering the code of evolution of consumption theory based on economic perspective can effectively reconstruct the system of consumption theory.…”

Section: The Concept Of Consumer Behavior Traceabilitymentioning

confidence: 99%

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

Zhang

Liu

Yao

2021

JTAER

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In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

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The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs

Cited by 8 publications

References 66 publications

The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study

The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study

A Conceptual Framework for Perceived Crowding in the Service Sector from the Lens of Psychological Reactance Theory

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

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