The impact of social commerce on online purchase intention: The mediation role of trust in social network sites

Aloqool, Abdalrazzaq; Alsmairat, Mohammad A.K.

doi:10.5267/j.ijdns.2021.12.003

Cited by 10 publications

(5 citation statements)

References 1 publication

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“…It was also found that purchase intention is significantly influenced by the relevance attributed to advertising, which allowed us to corroborate the second research hypothesis. These results are in line with the studies by Aloqool and Alsmairat (2022) according to which consumers tend to shop online when they consider that the advertising presented by the brand meets their needs and expectations.…”

Section: Discussionsupporting

confidence: 91%

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

Lopes

Rodrigues

Sandes

et al. 2023

ECSM

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Social media advertising has been studied from different perspectives in the last decade. This research aimed to investigate how the advertising relevance moderates the relationship between social media advertising and customers' purchase intention. Social media networks advertising is a strategy that can be used to enhance the credibility of a promotional message from the brands, making the advertisement more persuasive and credible. The study included 1973 respondents, aged between 18 and 60 years (M = 29.60; SD = 9.73) with a majority of female respondents (53.0%). To measure Purchase intention, a composite variable was created, consisting of the four items developed by Duffett (2015), namely: (i) I will buy the products I see in the commercials; (ii) I wish to buy the products that are advertised in the commercials; (iii) I am likely to buy the products I see in the commercials; and (iv) I intend to buy the products I see in the commercials. Data analysis revealed that the most purchased products through online advertising on social networks are mass consumption products (71.7%), which are commercialized in large retailers. Based on these results, it was considered relevant to understand whether the relevance attributed to advertising moderates the relationship between online advertising on social networks and purchase intention. Data analysis revealed that, online advertising on social networks and the relevance attributed to advertising are analyzed separately, both variables significantly influence consumers' purchase intention. However, when they are in interaction, the effect is no longer significant. The positive effect of interaction suggests the tendency to buy mass consumption products through online advertising on social networks is greater when consumers consider advertising relevant.

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Section: Discussionsupporting

confidence: 91%

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

Lopes

Rodrigues

Sandes

et al. 2023

ECSM

View full text Add to dashboard Cite

show abstract

“…Generally, previous research has shown a positive relationship between trust and behavioral intention in several contexts (e.g., trust in online vendors [34], health product consumption [33], social commerce [35], willingness to provide information [31], and relationship intention [30]). Similarly, Bart et al [36] claimed a strong positive relationship between online trust and behavioral intention.…”

Section: Trust and Intentionmentioning

confidence: 99%

The Effect of Sustainability Orientation on CRM Adoption

Al–Shuridah

Ndubisi

2023

Sustainability

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As research stresses the relevance of sustainability orientation and the necessity of viewing it as a key source of organizations’ competitive advantage, interest in it from a number of academic fields is growing and gaining ground. Furthermore, organizations are under tremendous pressure to be more socially responsible and environmentally sustainable while staying customer-focused. This has resulted in the development of the practice of customer relationship management (CRM) towards sustainability, which considers social, economic, and environmental implications while developing fruitful, long-term customer relationships. The main goal of this study was to determine whether there is a relationship between individuals’ sustainability beliefs and their intention to use CRM systems (intention) and commitment to organizations that provide CRM systems (commitment). It is proposed that sustainability orientation indirectly predicts two outcome constructs, intention and commitment, through two mediators, namely, attitude towards using CRM systems and trust in firms providing such systems. The data were collected from Australia using an online survey panel with a total of 303 completed responses. The results showed that the hypothesized relationships between sustainability orientation and attitude towards using CRM systems and trust in the firms providing CRM systems were all significant and in the proposed direction. Attitude and trust were found to significantly affect intention to adopt CRM systems and commitment to the firms that provide such systems, confirming the hypothesized mediation role of attitude and trust. Furthermore, this mediation was partial since there were significant and direct relationships between sustainability orientation and the two outcome constructs, intention and commitment.

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“…This is an open access article under the CC BY SA license (https://creativecommons.org/licenses/by-sa/4.0/) Aloqool & Alsmairat (2022) Social commerce and trust on social networks impact online purchase intent.…”

Section: Published By University Of Airlanggamentioning

confidence: 99%

The Trust Factor: A Comprehensive Review of Antecedents and Their Role in Shaping Online Purchase Intentions

Sulistyowati,

Husda

2023

JEBA

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Introduction: This study investigates trust's impact on consumer buying decisions and trust levels within e-commerce, shedding light on trust antecedents and their role in shaping purchase intentions. Methods: This qualitative study, conducted on September 21, 2023, employed a systematic literature review approach. Using the Scopus database in conjunction with Harzing's Publish or Perish 8 tool, the study focused on 23 articles concerning trust and online purchases. These articles were meticulously selected from a pool of 775 papers published between 2019 and 2023. Results: E-commerce trust research reveals recurring themes like reputation, risk, information quality, and utility, along with social support, subjective norms, fulfillment, trustworthiness, and vendor reliability. Trust plays a central role by mitigating risk, mediating relationships, and predicting purchase intent, influenced by content quality and social presence. These findings emphasize trust's significance in shaping online purchase intentions. Conclusion and suggestion: Understanding trust's complexity and its various antecedents is vital for businesses to tailor effective strategies, influencing online sales and consumer decisions in e-commerce. This research enhances trust comprehension in e-commerce, especially in emerging markets, by identifying key antecedents and providing a comprehensive framework. However, limitations include potential exclusions based on title format criteria and reliance on specific titles from 2019-2023. Future research should incorporate current publications and explore broader dynamics of consumer behavior in e-commerce.

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The impact of social commerce on online purchase intention: The mediation role of trust in social network sites

Cited by 10 publications

References 1 publication

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

The Effect of Sustainability Orientation on CRM Adoption

The Trust Factor: A Comprehensive Review of Antecedents and Their Role in Shaping Online Purchase Intentions

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