The Impact of Semi-permanent Makeup Services on Customer Satisfaction and Intent to Recommend to Others
Se-Eon Lim,
Jeong-Hee Kim
Abstract:Semi-permanent makeup has become increasingly popular in Korea, driven by changing beauty standards and the desire for convenience. Although there is growing information about the semi-permanent makeup in terms of industry, little is known about factors which may influence customer satisfaction and recommendation to others. The aim of this inquiry was to determine the factors to influence the satisfaction and intention to recommendation of customers as received by semi-permanent makeup services. A questionaire… Show more
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