The Impact of Retransmission and Modality on Communicating Health Research Findings via Social Media

Dockter, Ciera E.; Lee, Sungkyoung; Boman, Courtney D.; Hinnant, Amanda; Cameron, Glen T.

doi:10.1080/10410236.2020.1749354

Cited by 10 publications

(7 citation statements)

References 41 publications

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“…Considerably less studies (8/35, 23%) dealt with the topic of message framing in this category. The first study in this category was by Dockter et al [ 24 ], stating that content should be transmitted or retransmitted by well-known, credible sources. On a more specific note relating to content engagement, Yoo et al [ 70 ] recommended the use of content-oriented social media when trying to influence risk perception during campaigns, with particular attention to posts with photos as users were more likely to click, share, comment, or like this type of content.…”

Section: Resultsmentioning

confidence: 99%

“…This definition seems to be applicable to both the crisis communication and health promotion and disease prevention categories [ 23 ]. However, there is an important difference in the aims of these 2 types of communication: in the case of health promotion and disease prevention, health messaging advocates for an ongoing behavior change (ie, a behavior that requires an individual to keep up with a habitual activity); differently, in the case of crisis communication, the behavior change that is promoted is episodic and valid only in the case of a specific emergency [ 24 ]. Finally, those studies not dealing with any of the aforementioned categories were classified under general health.…”

Section: Methodsmentioning

confidence: 99%

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Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review

et al. 2022

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Background Communicating strategically is a key issue for health organizations. Over the past decade, health care communication via social media and websites has generated a great deal of studies examining different realities of communication strategies. However, when it comes to systematic reviews, there is fragmentary evidence on this type of communication. Objective The aim of this systematic review was to summarize the evidence on web institutional health communication for public health authorities to evaluate possible aim-specific key points based on these existing studies. Methods Guided by the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement, we conducted a comprehensive review across 2 electronic databases (PubMed and Web of Science) from January 1, 2011, to October 7, 2021, searching for studies investigating institutional health communication. In total, 2 independent researchers (AN and SS) reviewed the articles for inclusion, and the assessment of methodological quality was based on the Kmet appraisal checklist. Results A total of 78 articles were selected. Most studies (35/78, 45%) targeted health promotion and disease prevention, followed by crisis communication (24/78, 31%), general health (13/78, 17%), and misinformation correction and health promotion (6/78, 8%). Engagement and message framing were the most analyzed aspects. Few studies (14/78, 18%) focused on campaign effectiveness. Only 23% (18/78) of the studies had an experimental design. The Kmet evaluation was used to distinguish studies presenting a solid structure from lacking studies. In particular, considering the 0.75-point threshold, 36% (28/78) of the studies were excluded. Studies above this threshold were used to identify a series of aim-specific and medium-specific suggestions as the communication strategies used differed greatly. Conclusions Overall, the findings suggest that no single strategy works best in the case of web-based health care communication. The extreme variability of outcomes and the lack of a unitary measure for assessing the end points of a specific campaign or study lead us to reconsider the tools we use to evaluate the efficacy of web-based health communication.

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Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review

et al. 2022

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“…However, literatures are largely silent on the way to accomplish it on social media or factors leading to audiences’ online SSC behavior as a main form of science participation. For example, reposting and modified reposting on social media lead to audiences’ greater perceived source credibility, perceived content effectiveness, and likelihood to engage in the science content ( Dong, 2015 ; Dockter et al, 2020 ). To fill in this gap, the current research employs the TCV and TPB to explain audiences’ SSC behaviors, with its results indicating that both TCV-based and TPB-based factors play an important role in predicting audiences’ SSC intention on social media.…”

Section: Discussionmentioning

confidence: 99%

“…More specifically, SSC is the reposting of science content already on the Internet. Both SSC and PSC are forms of science communication, as each process involves communication of science content to others ( Dockter et al, 2020 ). (2) SSC also often occurs offline, but social media provides a lower threshold and a wider platform for SSC.…”

Section: Introductionmentioning

confidence: 99%

“…(4) Resharing the science content shared by an audience is also regarded as SSC, and the information may be reprocessed in this series of processes. The science content produced by professional institutions may be boring and difficult to understand, but it can be more colorful, interesting and credible after being slightly processed by the audience ( Welbourne and Grant, 2016 ; Dockter et al, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

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Motivation to participate in secondary science communication

Bai

2022

Front. Psychol.

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The rise of social media provides convenient mechanisms for audiences to participate in secondary science communication (SSC). The present study employs the theory of consumption values and theory of planned behavior to predict audiences’ SSC intentions. The results indicate that emotional value, social value, altruistic value, attitude, internal perceived behavioral control and subjective norm are significant predictors of audiences’ intentions to share or to repost science content on their social media. These results suggest that the theory of consumption values, together with the theory of planned behavior, is a useful framework for understanding SSC behaviors.

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Sharing and assessing the impact of orthodontic research on social media: The case of altmetrics

Livas

Delli

2023

Seminars in Orthodontics

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The Impact of Retransmission and Modality on Communicating Health Research Findings via Social Media

Cited by 10 publications

References 41 publications

Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review

Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review

Motivation to participate in secondary science communication

Sharing and assessing the impact of orthodontic research on social media: The case of altmetrics

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