“…Within business performance, we specifically examined financial performance and customer-oriented performance. Financial performance is an important measure of firm performance and has been used in several studies within our sample (Germain, Davis-Sramek, Lonial, & Raju, 2011;Vickery, Jayaram, Droge, & Calantone, 2003). Customer-oriented performance is a more perception-based measure that includes attitudes like satisfaction and loyalty (Johnston, McCutcheon, Stuart, & Kerwood, 2004;Narasimhan, Jayaram, & Carter, 2001).…”