The Impact of Psychological Factors in Decision-Making to Start and Develop Entrepreneurial Initiatives
Ahmad Yani
Abstract:There is a global increase in interest in entrepreneurship among individuals from diverse backgrounds. This phenomenon is fuelled by various factors, including economic, technological, and cultural changes. However, psychological factors also have a significant influence in shaping entrepreneurial intention and behaviour. This research aims to examine the impact of psychological factors in decision-making to start and develop entrepreneurial initiatives. The research method is a qualitative literature review t… Show more
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