The Impact of Product Quality on Customer Satisfaction and Loyalty toward Hydroponic Vegetables in Padang City: Gender as Moderation Variable
Syahyana Raesi,
Cindy Paloma,
Yusmarni
Abstract:Hydroponics can be an innovative and sustainable agricultural food system method that offers potential solutions to some of the challenges posed by climate change. The purpose of this study is to examine how product quality and consumer satisfaction on consumer loyalty to hydroponic vegetables in Padang City, West Sumatra. Gender is also considered a moderating variable in customer loyalty. Between May and June 2023, data was collected from 100 hydroponic vegetable consumers in Padang City using the accidental… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.