The Impact of Privacy Laws on Online User Behavior

Schmitt, Julia; Miller, Klaus; Skiera, Bernd

doi:10.2139/ssrn.3774110

Cited by 14 publications

(18 citation statements)

References 25 publications

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“…We add to a stream of literature linking the enactment of the GDPR to different outcomes. It has been reported that the GDPR had a negative impact on publishers' performance (Lefrere et al 2019, Aridor et al 2020, Schmitt et al 2020 and on European firms' ability to attract investment (Jia et al 2021). In line with these results, Sharma et al (2019) found that in stricter privacy regimes, small publishers, and small advertisers see their profit decline.…”

Section: Related Literaturementioning

confidence: 91%

Regulatory Spillovers and Data Governance: Evidence from the GDPR

et al. 2022

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Section: Related Literaturementioning

confidence: 91%

Regulatory Spillovers and Data Governance: Evidence from the GDPR

et al. 2022

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“…Regarding the size of a firm, Congiu et al (2022) find an inverted U-shaped relationship between publisher size and change in user contacts due to privacy laws, while other studies suggest that smaller firms suffer more losses (Campbell et al, 2015;Peukert et al, 2022;Sharma et al, 2021). Regarding the category of a firm, Schmitt et al (2021) find negative effects on publishers' user contacts throughout the observation period for some industries (e.g., Arts and Entertainment) and positive effects for some others (e.g., Business and Consumer Services), whereas positive effects occur in the short term and negative effects in the long term for categories such as e-commerce and shopping.…”

Section: Results Of the Investigation Of The Detailed Effectsmentioning

confidence: 93%

“…Few articles discuss multiple actors, but they do not shed light on the combined effects of the multiple mechanisms through which privacy laws change the value for actors (Johnson et al, 2020). Meanwhile, many discussions on consumer privacy concentrate on the GDPR in the EU, neglecting other privacy laws such as the CCPA and the PIPL (Aridor et al, 2020; Goldberg et al, 2021; Schmitt et al, 2021).…”

Section: Existing Knowledge Of Value and Privacymentioning

confidence: 99%

How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China

Yugan

Skiera

2022

Journal of Creating Value

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Regulators worldwide have been implementing different privacy laws. They vary in their impact on the value for advertisers, publishers and users, but not much is known about these differences. This article focuses on three important privacy laws (i.e., General Data Protection Regulation [GDPR], California Consumer Privacy Act [CCPA] and Personal Information Protection Law [PIPL]) and compares their impact on the value for the three primary actors of the online advertising market, namely, advertisers, publishers and users. This article first compares these three privacy laws by developing a legal strictness score. It then uses the existing literature to derive the effects of the legal strictness of each privacy law on each actor’s value. Finally, it quantifies the three privacy laws’ impact on each actor’s value. The results show that GDPR and PIPL are similar and stricter than CCPA. Stricter privacy laws bring larger negative changes to the value for actors. As a result, both GDPR and PIPL decrease the actors’ value more substantially than CCPA. These value declines are the largest for publishers and are rather similar for users and advertisers. Scholars and practitioners can use our findings to explore ways to create value for multiple actors under various privacy laws.

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“…In particular, it does not recognise the fact that consumers differ in their privacy preferences and different types of data have different values. Third, the GDPR's strict and one‐size‐fits‐all privacy regulations have been shown to tilt the playing field in favour of larger firms and increase market concentration (Schmitt, Miller & Skiera 2020; Bian, Ma & Tang 2022; Johnson, Shriver & Goldberg 2022; Peukert et al 2022). Consequently, the GDPR needs to be improved and refined not to stifle competition and investment in data‐driven businesses while protecting privacy more effectively.…”

Section: Introductionmentioning

confidence: 99%

Digital Privacy: GDPR and Its Lessons for Australia

Chaudhury

Choe

2023

Australian Economic Review

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Australia's Privacy Act 1988 is under review with a view to bringing Australia's privacy laws into the digital era, more in line with the European Union's General Data Protection Regulation (GDPR). This article discusses how the GDPR can be refined and standardised to be more effective in protecting privacy in the digital era while not adversely affecting the digital economy that relies heavily on data. We argue that an ideal data policy should be informative and transparent about potential privacy costs while giving consumers a menu of opt-in choices into which they can self-select.

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The Impact of Privacy Laws on Online User Behavior

Cited by 14 publications

References 25 publications

Regulatory Spillovers and Data Governance: Evidence from the GDPR

Regulatory Spillovers and Data Governance: Evidence from the GDPR

How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China

Digital Privacy: GDPR and Its Lessons for Australia

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