The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Jiang, Hongyan; Tan, Hongwei; Liu, Yeyi; Wan, Fang; Gürsoy, Doğan

doi:10.1016/j.annals.2020.102926

Cited by 32 publications

(22 citation statements)

References 68 publications

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“…Research suggests that online tourism promotion is not culturally neutral either (Mele & Cantoni, 2017) and it should account for cultural nuances (Jiang et al, 2020). For instance, a study by Tigre Moura et al (2014) content analyzed the depiction of local cultural values on 46 Chinese, 36 Indian and 48 New Zealand destination websites, showing how these differed in terms of COL (e.g., content emphasizing community relations) and LC communication (e.g., hard-sell approach).…”

Section: Cultural Differences In Online Tourism Promotionmentioning

confidence: 99%

Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective

Mele

Kerkhof

Cantoni

2021

Journal of Travel & Tourism Marketing

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A lack of cross-cultural research has been identified regarding cultural tourism promotion on social media. Using the dimensions of Collectivism-Individualism, Power Distance, and High-Context vs. Low-Context communication, we content analyze cultural value differences in Instagram posts promoting cultural tourism -published by the national tourism organizations of Chile, Portugal, USA, and Netherlands. In addition, an automated content analysis is conducted using the software LIWC2015 to examine linguistic differences between collectivist and individualist destinations' posts. Findings show that cultural tourism promotion on Instagram differs across cultures, highlighting the importance of adapting online content when addressing culturally distant markets.

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Section: Cultural Differences In Online Tourism Promotionmentioning

confidence: 99%

Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective

Mele

Kerkhof

Cantoni

2021

Journal of Travel & Tourism Marketing

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“…Significant emphasis has been placed on arousal theory in the consumer marketing domain (Jiang et al, 2020; Wang, Xie, et al, 2020). According to arousal theory, people's emotions can be transformed through environmental stimulation (Berlyne, 1960).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Tourist behavioural intentions in ghost tourism: The case of Taiwan

Lee

2021

Journal of Tourism Research

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This study used stimulus‐organism‐response theory to identify hypothetical relationships among tourist perception, emotion, memorability, and behavioural intention in ghost tourism. A questionnaire survey was conducted, and 445 valid responses were collected at the Liu Ancient Building. The results revealed significant positive relationships between tourist perception and positive and negative emotions. Furthermore, the results indicated that emotion correlated with memorability. With regard to ghost tourism, positive emotions considerably affect memory than negative emotions. Memorability, a precise predictor of behavioural intention, plays a mediating role between positive emotion and behavioural intention, particularly in ghost tourism. This study provides some suggestions for enhancing behavioural intention and guidance with regard to ghost tourism.

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“…The destination image generates a tourist's attachment to the destination, resulting in the tourist's loyalty to the destination. The establishment of icons and symbols can be based on urban architecture [48]; rural scenery [49]; international companies related to the location [50]; advertising [51]; animals and plants [52]; movies [53]; activities; communities [54]; cultural heritage [55]; and astronomy [56]. Almost all the literature clarifies the positive effects of destination images on destination loyalty.…”

Section: From the Perspective Of Tourists (Symbols Images And Place Attachment)mentioning

confidence: 99%

“…[ 46,47,57,58] From the perspective of tourists (symbols, images and place attachment) Jiang et al (2020) [51] argued that the design of advertisements in tourism destination marketing has the power to arouse cultural derivation and defined the focus of supervision as an intermediary mechanism to further reveal the potential psychological process.…”

Section: Perspective Examples Studies Under This Perspectivementioning

confidence: 99%

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What Is Interdisciplinarity in the Study of Sustainable Destination Development?

Persson-Fischer

Liu

2021

Sustainability

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A large body of evidence suggests that sustainable destination development (SDD) is not only multidisciplinary but interdisciplinary as its research involves the integration of knowledge, methods, theories or disciplines. The word inter- is a “dangerous” one as it implies a “dangerous connection” attempting to reconcile irreconcilable people (i.e., North institutions and South institutions), but it is also very inclusive as, for example, economic behavior is related to social background and cultural issues. Although a common view is that SDD is interdisciplinary, what disciplines does it cross exactly? With the attendant “semantic confusion”, research on SDD is working in different directions, but what exactly does the existing research take as its object of study? What are the leading themes and perspectives in the field? How do we evaluate these diversification efforts? Trying to add one more seems redundant. We believe that after nearly two decades of productive scholarship, it is now time to try to identify some potential paradigms in SDD. A content-analysis-based literature review to explore previous studies is undoubted of value, as these diverse efforts point to current trends in SDD research. Therefore, we conducted an exploratory and descriptive analysis of the literature on SDD from 2015–2020 to provide specific indications for its interdisciplinary character. As a result, a total of 175 articles in 31 crucial journals from 2015 to 2020 are reviewed. Based on content analysis, five leading themes and five leading perspectives in the SDD literature were identified. We adopted an immanent critique method to discuss our findings. We appeal for consensus instead of definition and balance instead of choice in the discourse of SDD. We suggest ways in which past academic research can be used smartly and point out some important but neglected areas to stimulate a more creative research production.

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The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Cited by 32 publications

References 68 publications

Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective

Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective

Tourist behavioural intentions in ghost tourism: The case of Taiwan

What Is Interdisciplinarity in the Study of Sustainable Destination Development?

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