The impact of physical book displays on business e-book use

Browsing the Intangible: Does Visibility Lead to Increased Use?

“…However, systematic assessment was not performed (Reese, 2014). A study conducted by the author using mixed-format displays separate from the stacks showed little overall impact on use, except for a display that combined cover art and summary information for the ebooks selected (Tingle & Tovstiadi, 2016). Results from an effort to promote supplementary e-resource materials using QR codes for a campus' common book project seem to indicate the potential for strategies that link materials that are relevant to others already in use (Baker, 2010), strengthening the case for facilitating strong topical connections.…”

“…Typically, the findings indicate that after locating the relevant area of the stacks, patrons used cues from the materials themselves to make selections. Studies consistently identified book covers, as well as information about the item such as table of contents and summaries, as important selection influences (Stelmaszewska & Blandford, 2004, Tingle & Tovstiadi, 2016Hinze, et al, 2012). Only one of these studies attempts to use these factors to promote digital materials in a physical environment (Tingle & Tovstiadi, 2016).…”

“…Studies consistently identified book covers, as well as information about the item such as table of contents and summaries, as important selection influences (Stelmaszewska & Blandford, 2004, Tingle & Tovstiadi, 2016Hinze, et al, 2012). Only one of these studies attempts to use these factors to promote digital materials in a physical environment (Tingle & Tovstiadi, 2016). Discussion in each of these studies indicates a belief that these factors are also likely to be important to digital content discovery and selection.…”

Trends in E-book Research

“…But is it applicable to e-books? A study conducted by Tingle and Tovstiadi49 revealed that only displays are not effective means for increasing use of business e-books.…”