The Impact of Personality Traits on Compulsive Buying Behavior of Consumers

Abstract

The contribution addresses a highly researched topic that will always remain relevant. The trend towards online shopping is growing, and personality characteristics are important factors in shopping and consumer behavior. The aim of the contribution is to examine personality traits and their influence on compulsive online shopping. The analysis is conducted using SmartPLS from a sample of 203 Slovak consumers. These findings have important implications for the field of marketing and consumer behavior, where they can be utilized to formulate targeted strategies and interventions aimed at managing and reducing compulsive shopping. The results may also contribute to guiding further research efforts.