the impact of packaging transparency on product attractiveness

Sabo, B; Bečica, Tina; Keleš, Nikolina; Kovačević, Dorotea; Brozović, Maja

doi:10.24867/jged-2017-2-005

Cited by 19 publications

(10 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…3.60 ± 0.00 f 0.3gTr0.5OT20 The transparency of films is an important part of marketing, because transparent packaging materials are usually more attractive for consumers, since they are more visually informed about the food before purchase, and foodstuffs can look appetizing packed with this material type [18]. The transparency values showed similar results to transmittance, so the less transparent films can be used as food protectants against the light and prevent lipid oxidation [42].…”

Section: Ot80mentioning

confidence: 98%

“…Among the sensory properties of food packaging, transparency is an outstandingly important parameter since the consumers may buy food based on the transparency of packaging material. According to literature data, transparent materials are more attractive for consumers since they are more visually informed about the food before purchase and foodstuffs can look appetizing packed with this material type [18].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Edible Films from Carrageenan/Orange Essential Oil/Trehalose—Structure, Optical Properties, and Antimicrobial Activity

et al. 2021

View full text Add to dashboard Cite

The research aim was to use orange essential oil and trehalose in a carrageenan matrix to form edible packaging. The edible packaging experimentally produced by casting from an aqueous solution were evaluated by the following analysis: UV-Vis spectrum, transparency value, transmittance, attenuated total reflectance Fourier-Transform spectroscopy (FTIR), scanning electron microscopy (SEM) and antimicrobial activity. The obtained results showed that the combination of orange essential oil with trehalose decreases the transmittance value in the UV and Vis regions (up to 0.14% ± 0.02% at 356 nm), meaning that produced films can act as a UV protector. Most produced films in the research were resistant to Gram-positive bacteria (Staphylococcus aureus subsp. aureus), though most films did not show antibacterial properties against Gram-negative bacteria and yeasts. FTIR and SEM confirmed that both the amount of carrageenan used and the combination with orange essential oil influenced the compatibility of trehalose with the film matrix. The research showed how different combinations of trehalose, orange essential oils and carrageenan can affect edible film properties. These changes represent important information for further research and the possible practical application of these edible matrices.

show abstract

Section: Ot80mentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

Edible Films from Carrageenan/Orange Essential Oil/Trehalose—Structure, Optical Properties, and Antimicrobial Activity

et al. 2021

View full text Add to dashboard Cite

show abstract

“…When choosing a food packaging material, the opacity parameter is relevant since, in most cases, a higher opacity is undesirable as it hinders the correct visualization of the state of the food by the potential consumer [ 41 ]. In some applications, it is desirable to provide protection against reactions from the deterioration produced by the effect of light [ 42 ].…”

Section: Resultsmentioning

confidence: 99%

Biodegradable gelatin-based films with nisin and EDTA that inhibit Escherichia coli

et al. 2022

View full text Add to dashboard Cite

In this study, we developed gelatin-based films for active packaging with the ability to inhibit E. coli. We created these novel biodegradable gelatin-based films with a nisin-EDTA mix. FT-IR, TGA, and SEM analysis showed that nisin interacted with the gelatin by modifying its thermal stability and morphology. The use of nisin (2,500 IU/mL) with concentrations of Na-EDTA (1.052 M stock solution) distributed in the polymer matrix generated a significant decrease in the growth of E. coli when compared to the control. In freshly made films (t0), the growth of E. coli ATCC 25922 was reduced by approximately 3 logarithmic cycles. Two weeks after the films were made, a reduction in antimicrobial activity was observed in approximately 1, 1 and 3 logarithmic cycles of the films with 5%, 10% and 20% of the compound (nisin/Na-EDTA) distributed in the polymer matrix, respectively. This evidences an antimicrobial effect over time. Also, biodegradation tests showed that the films were completely degraded after 10 days. With all these results, an active and biodegradable packaging was successfully obtained to be potentially applied in perishable foods. These biodegradable, gelatin-based films are a versatile active packaging option. Further research on the barrier properties of these films is needed.

show abstract

“…In many instances, glass is transparent and its opacity allows the consumers to see what is inside the container. This advantage of transparency was highlighted by some previous studies investigating the consumers' responses to packaging, such as perception of packaging instrumentality [33], buying intentions [34] and expectations [24,35]. Simply put, people like to know what to expect from the perceived volume of the packaging.…”

Section: Ergonomic Entitymentioning

confidence: 99%

Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach

2021

View full text Add to dashboard Cite

Packaging can play a significant role in a purchasing decision. Packaging material is one of the most important components of packaging design. It can create an initial impression that may generate an opinion regarding the product's attributes. Despite a significant research focus on packaging, there is a lack of findings related to the consumers' perception of packaging materials. This paper investigates the influence of packaging materials on consumers' perception of product quality according to the Kano model of attributes classification. We used products from the current market which consumers use in daily life and can be commonly found on store shelves. The paper examined 14 quality attributes of different packaging materials using five-level Kano questionnaires. The results indicated that the attributes of particular packaging materials have an effect on the consumers' product choice. In addition, the results demonstrate that the attributes classified as attractive or one-dimensional have a strong impact on the consumers' satisfaction.

show abstract

the impact of packaging transparency on product attractiveness

Cited by 19 publications

References 14 publications

Edible Films from Carrageenan/Orange Essential Oil/Trehalose—Structure, Optical Properties, and Antimicrobial Activity

Edible Films from Carrageenan/Orange Essential Oil/Trehalose—Structure, Optical Properties, and Antimicrobial Activity

Biodegradable gelatin-based films with nisin and EDTA that inhibit Escherichia coli

Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach

Contact Info

Product

Resources

About