The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention

Huang, Lei; Lu, Jianjun

doi:10.1080/10454446.2014.1000434

Cited by 125 publications

(147 citation statements)

References 71 publications

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“…In the EU, the introduction of Regulation nº 1169/2011 () set standards to create common ground for diffusing food information across member states and aimed to provide consumers more safety, clarity and transparency of information, thus, also improving food safety and public health. Studies about consumer perceptions concerning food labelling are mainly aimed at assessing the perceptions regarding nutritional composition and the way information is presented (Huang & Lu, ). Despite efforts developed by the authorities to improve a healthy lifestyle and further food safety and public health, the current study showed most consumers do not read food labels (Food Safety Authority of Ireland, ).…”

Section: Discussionmentioning

confidence: 99%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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Food labelling is a means of communication between food business operators and consumers, representing an important factor in consumer purchasing decisions. The enforcement of the new food labelling policy is aimed to improve food safety and public health through the mandatory indication of information and nutritional values. To understand the usefulness of the information provided for consumers, a survey was carried out to assess the efficacy of the information presented in food labelling. Principal component analysis was performed to obtain a smaller number of uncorrelated factors regarding the usefulness of food labelling. Results showed consumers usually do not read food labels due to lack of time and excessive information. Additionally, food labelling was observed to be more useful for specific consumer groups, such as, athletes, consumers with health conditions or consumers concerned with a healthy lifestyle. The results of the present study highlight the need of information campaigns by public health authorities to show the importance and advantages of reading food labels as well as the development of essential information which should be quickly and clearly seen and understood by consumers.

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Section: Discussionmentioning

confidence: 99%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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show abstract

“…Compared with tangible products (e.g. packaged food), restaurant menu items are physically unobservable at the point of purchase, prompting restaurant customers to search for information or cues that signal the properties of the "final" product (Huang & Lu, 2016). Searching for such indicative cues increases cognitive burden (Teevan, Alvarado, Ackerman, & Karger, 2004) and customers resort to strategies such as selective attention and heuristics to reduce the cognitive burden (Chajut & Algom, 2003;Johnston & Dark, 1986).…”

Section: The Role Of Attentionmentioning

confidence: 99%

Carbon labels on restaurant menus: do people pay attention to them?

Babakhani

Lee

Dolničar

2019

Journal of Sustainable Tourism

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This empirical study explores visual attention to carbon labels on restaurant menus. Carbon labels can support consumers in making deliberate low-carbon menu choices if, and only if, consumers pay attention to such labels. Using eye-tracking, we investigate how much attention consumers pay to carbon labels. We also compare how much attention they pay to carbon labels compared to labels indicating the benefit of each menu item to the local community. Results indicate that both carbon labels and labels communicating local community benefits attract little attention, suggesting that they are insufficient to direct patrons towards ordering low emissions menu items. Directing patrons toward more environmentally friendly menu items could significantly reduce the negative environmental impact of tourism and hospitality. ARTICLE HISTORY

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“…Prior studies have suggested that there is a link between the attributes of a product and the affective reactions or symbolic meanings attached to a particular color (Huang & Lu, 2016). The underlying psychological mechanism of color reactions often are found in the division of warm and cold colors.…”

Section: Congruence Versus Incongruence For Product Design and Colormentioning

confidence: 99%

Evoking premiumness: How color-product congruency influences premium evaluations

Lyons¹,

Wien²

2018

Food Quality and Preference

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A B S T R A C TGreen is commonly used in marketing to evoke utilitarian and environmental cues, whereas red is regularly found on food logos to induce arousal and excitement. This paper investigates how these colors may contribute to consumer evaluations of premiumness through congruence and incongruence between the marketing message and color on product packages. The literature suggests that, although congruence between product elements and the marketing message often is evaluated as more appropriate, a "moderate incongruence effect" may result in consumer preferences for a moderate incongruence between design elements. Two between-subject experiments suggest that the premise of congruity or incongruity applies to explaining how colors may evoke higher premium evaluations. Study 1 demonstrates that for a product of hedonic nature, consumers will evaluate the product as more premium when the color and product framing are congruent (e.g., red on a package framed as "tasting delicious" or green on a package sold as "healthy"). Study 2 demonstrates the opposite effect by suggesting that when a product is primarily utilitarian, it will be perceived as more premium when the framing of the product and the color are incongruent (e.g., green on the package marketed for its "delicious taste" or red on the package sold as "healthy"). The study adds a novel understanding of how the mechanism of congruence and incongruence between color and a hedonic versus utilitarian marketing message can lead to premium associations. It also has practical implications for marketing managers as to how one can enhance the premium evaluations through color and marketing message.

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The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention

Cited by 125 publications

References 71 publications

Evaluation of food labelling usefulness for consumers

Evaluation of food labelling usefulness for consumers

Carbon labels on restaurant menus: do people pay attention to them?

Evoking premiumness: How color-product congruency influences premium evaluations

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