“…Thus, our analysis pays greater attention to the interdependences in beneficiaries and incentive types that are incumbent in particular configurations of incentives, and on how these affect performance outcomes. Such an understanding of the potential of incentives is critical, we argue, to informing how firms address complex problems such as sustainability (Angus‐Leppan et al , ; Delmas and Blass, ; Hahn et al , ; Pinkse and Kolk, ), in the context of increasingly extended organizational hierarchies and designs (Groves, ; Hrebiniak, ; Mookherjee, ; Mookherjee and Reichelstein, ; Parisi, ).…”