2022
DOI: 10.1177/00222429221090983
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The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

Abstract: Premium organic retailers are specialist retailers that exclusively offer organic products. Past literature has not studied their entry, focusing instead on the impact of generalist store entry, such as Wal-Mart. This study examines the impact of premium organic specialist store entry on category performance at incumbent generalist stores for 47 packaged food and beverages categories. The results indicate that incumbent stores lose sales after a local organic store entry, and that the impact of price on sales … Show more

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Cited by 8 publications
(2 citation statements)
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“…Additionally, the output recognized aspects of green marketing that businesses should pay attention to while developing marketing plans. Maesen and Lamey (2023) have examined that more variety in organic products as well as more organic feature and display advertising, protect generalist stores from premium organic specialist store entry. When organic fruits are heavily and frequently discounted in price, collections of premium organic fruits are typically less harmed.…”
Section: Background Of the Studymentioning
confidence: 99%
“…Additionally, the output recognized aspects of green marketing that businesses should pay attention to while developing marketing plans. Maesen and Lamey (2023) have examined that more variety in organic products as well as more organic feature and display advertising, protect generalist stores from premium organic specialist store entry. When organic fruits are heavily and frequently discounted in price, collections of premium organic fruits are typically less harmed.…”
Section: Background Of the Studymentioning
confidence: 99%
“…"Model-free" is a term that has come into use recently (e.g. Acimovic et al, 2022;Alhauli et al, 2022;Maesen & Lamey, 2023;Scott & Nyaga, 2019). While one can argue that nothing is truly "model-free"-an average requires a mathematical model-practically speaking, it refers to relatively simple data summaries or tabulations used to demonstrate correlations in the underlying data prior to a more rigorous analysis.…”
mentioning
confidence: 99%