The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

Maesen, Stijn; Lamey, Lien

doi:10.1177/00222429221090983

Cited by 8 publications

(2 citation statements)

References 65 publications

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“…Additionally, the output recognized aspects of green marketing that businesses should pay attention to while developing marketing plans. Maesen and Lamey (2023) have examined that more variety in organic products as well as more organic feature and display advertising, protect generalist stores from premium organic specialist store entry. When organic fruits are heavily and frequently discounted in price, collections of premium organic fruits are typically less harmed.…”

Section: Background Of the Studymentioning

confidence: 99%

Consumer Perceptions of Organic Products: A Study in Birendranagar, Surkhet

Rokaya,

Pandey

2023

Int. Res. J. Mgt. Sci.

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Purpose: The purpose of this study is to examine how consumers in Birendranagar, Surkhet, Nepal, perceive organic products. It aims to uncover variables influencing customers' purchasing decisions in the area and offer insightful information on the market demand for organic products. Method/ Design: A convenience sampling method was used to gather the data where 200 respondents were given a survey questionnaire in the study region. The goal of the survey was to learn about the attitudes, convictions, and perceptions of consumers regarding organic products. Findings: The findings show that various key factors remarkably impact consumer perception towards organic products. These factors include awareness and knowledge of organic products, perceived benefits of organic products, price sensitivity, trust in organic labeling and certification, and the availability of organic products in the market. Practical Implications: The findings of this study provide useful and practical insights for businesses operating in the organic products market. Increasing consumer awareness about the health and environmental benefits of organic products and ensuring the availability of such products in the market can play an important role in expanding organic products market. Businesses can use this information to tailor their marketing strategies and product offerings to better meet consumer preferences. Originality/Limitation of the Study: This study contributes to the growing body of research on consumer perception of organic products, particularly in the context of Birendranagar Surkhet, Nepal. It's crucial to remember that this study's conclusions are unique to this area and might not apply to other places. An expanded comprehension of consumer behavior about organic products can be obtained through additional study conducted in various geographic regions.

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Section: Background Of the Studymentioning

confidence: 99%

Consumer Perceptions of Organic Products: A Study in Birendranagar, Surkhet

Rokaya,

Pandey

2023

Int. Res. J. Mgt. Sci.

View full text Add to dashboard Cite

show abstract

“…"Model-free" is a term that has come into use recently (e.g. Acimovic et al, 2022;Alhauli et al, 2022;Maesen & Lamey, 2023;Scott & Nyaga, 2019). While one can argue that nothing is truly "model-free"-an average requires a mathematical model-practically speaking, it refers to relatively simple data summaries or tabulations used to demonstrate correlations in the underlying data prior to a more rigorous analysis.…”

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confidence: 99%