The Impact of Online Service Attributes on Consumer Satisfaction
                        and Continuance Intention: Focusing on the Role of Moderating Variable in
                        Product Involvement*

Kwon, Heejung; Lee, Seung-Chang; Choi, Kunhee

doi:10.17657/jcr.2024.7.31.4

J. Channel Retail.

2024

DOI: 10.17657/jcr.2024.7.31.4

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The Impact of Online Service Attributes on Consumer Satisfaction and Continuance Intention: Focusing on the Role of Moderating Variable in Product Involvement*

Heejung Kwon,

Seung-Chang Lee,

Kunhee Choi

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The Impact of Online Service Attributes on Consumer Satisfaction and Continuance Intention: Focusing on the Role of Moderating Variable in Product Involvement*

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References 31 publications

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