The Impact of Online Business of Small and Medium-Sized Enterprises: An Empirical Research
Kristina Jauković Jocić,
Tijana Đukić,
Oliver Momčilović
Abstract:This empirical research explores the links between customized marketing, improved customer support, business efficiency, competitive advantage, and adaptation to market trends towards the online business of small and medium-sized enterprises. The research goal was a deeper understanding of the relationships between the mentioned independent and dependent variables. The study aims to provide a comprehensive understanding of how these variables influence medium-sized enterprises online business success. The meth… Show more
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