The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Nguyen, Ngoc Quang; Nguyen, Hoai Long; Trinh, Thuy Giang

doi:10.1080/23311975.2024.2322780

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2322780

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The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Ngoc Quang Nguyen,

Hoai Long Nguyen,

Thuy Giang Trinh

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The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

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References 48 publications

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