2018
DOI: 10.20397/2177-6652/2018.v18i3.1372
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The impact of network externalities on acceptance and use of an app of peer-to-peer platform: a study with Uber users

Abstract: In recent years, sharing business models have emerged based on the use of technology. Thus, this study used the constructs of UTAUT2 and Network Externalities, in order to analyze how the network externality moderates the acceptance of an app used in peer-to-peer platform. A survey was conducted with 243 Uber users and data were analyzed through the structural equation modeling. As a result, it has been found that all factors influence user acceptance in a positive way. However, the network externality moderat… Show more

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Cited by 6 publications
(5 citation statements)
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“…Furthermore, taking into consideration the importance of technological development for the sector, the social phenomenon can also contribute to the building of new markets. In this view, the disruptive potential of AV technology requires a greater understanding of research on the adoption and diffusion of technology (Vieira et al, 2018). As such, there is a social barrier that needs to be overcome so that AV technology can initiate the network effect and, consecutively, achieve the market and mass adoption (Vieira et al, 2018).…”
Section: Autonomous Vehicles and Urban Mobilitymentioning
confidence: 99%
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“…Furthermore, taking into consideration the importance of technological development for the sector, the social phenomenon can also contribute to the building of new markets. In this view, the disruptive potential of AV technology requires a greater understanding of research on the adoption and diffusion of technology (Vieira et al, 2018). As such, there is a social barrier that needs to be overcome so that AV technology can initiate the network effect and, consecutively, achieve the market and mass adoption (Vieira et al, 2018).…”
Section: Autonomous Vehicles and Urban Mobilitymentioning
confidence: 99%
“…As such, the factors that impact the diffusion of this technology can be explored in future research. Between the point of creation and its arrival to the user (temporal distance) (Vieira et al, 2018), it would be important to understand the diffusion of the technology of the AVs and the development and acceptance of the market, factors that are determinant for the constitution of this new market and paradigm shift, from technology to market research, presented in the Integrative Review. It is also important to study the AVs market in the light of the current trend of automation and data exchange in manufacturing technologies of Industry 4.0 (Santos et al, 2018;Mendes et al, 2017).…”
Section: Future Research Venues and Limitationsmentioning
confidence: 99%
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“…Por tanto, la diferencia entre una plataforma austera y una austera p2p estriba en el papel que se le brinda a la empresa: entre mera intermediaria o partícipe central (Cheng, 2014). Algunas investigaciones engloban dentro del término p2p a aplicaciones como Uber (Bravo, 2018;Vieira et al, 2018), dado que múltiples empresas, como las de transportes de personas, comidas y objetos, buscan mostrarse como plataformas p2p para tratar a sus empleados como "socios colaboradores", y así deslindarse de responsabilidades jurídicas.…”
Section: Introducción La Plataformización Y Sus Descontentosunclassified
“…TECNOL. (VIEIRA et al, 2018) Why do i love you vaatelainaamo? Analysis of motivations, barriers and opportunities in a finnish service for sharing clothes…”
Section: Resources-baselmentioning
confidence: 99%