The impact of national stereotypes on the country of origin effect

Chattalas, Michael; Krämer, Thomas; Takada, Hirokazu

doi:10.1108/02651330810851881

Cited by 204 publications

(211 citation statements)

References 69 publications

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“…Stereotypes can have a role to play here, alongside emotions that assist consumers in forming impressions. Significantly, research by Chattalas et al [23], demonstrate that that customer perceptions towards country of origin are more likely to be of the stereotype variety, than anything else. Important differences can exist then between consumer's perceptions of countries and the products that come from them.…”

Section: The Implications Of Country Of Origin Branding For Global Comentioning

confidence: 99%

Should We Be Worried about the Increasing Foreign Ownership of UK Industries?

Floyd¹,

Ardley²,

Summan³

et al. 2016

TEL

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Should we be more concerned about the foreign ownership of UK Brands? Is Britain making the most of its industrial brands? Much has been made of these questions and the recent contracting out of nuclear energy to China. This is only one of several examples of recent contracting out of activity. Indeed most rail franchises are now foreign owned and most electricity providers are also from mainland Europe. The process of selling off much industry has been taking place in the UK for many years and it has now gone much further than merely selling off the family silver. Recently in the House of Commons mention was made of the time that has now arrived to sell the fixtures and fittings. This paper sets out to explain the reasons why the UK has been willing to sell off many historic firms and assesses the consequences of this for future generations. The paper draws on theories of international marketing, corporate strategy and production to help explain the relevant thinking behind current policies. It also draws on case examples, relevant theory and data, in order to provide further evidence for future policy making, arguing that it still vitally important for the UK to undertake the strategic stewardship of its remaining brands.

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Section: The Implications Of Country Of Origin Branding For Global Comentioning

confidence: 99%

Should We Be Worried about the Increasing Foreign Ownership of UK Industries?

Floyd¹,

Ardley²,

Summan³

et al. 2016

TEL

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“…Ethnocentric consumers prefer domestic products as they believe that buying foreign products is morally wrong. Previous studies suggest that consumers high in ethnocentrism pay more attention to the country-of-origin cue (Chattalas et al, 2008), rate domestic products better, and wish to pay premium prices for domestic products (Drozdenko & Jensen, 2009). The attitude that the level of ethnocentrism as well as animosity in different demographic groups of consumers differs is considered.…”

Section: Psychological Factors As the Determinants Of Coo Effectmentioning

confidence: 99%

“…Variety of COO effects across product categories indicates that the COO effect is not only regional-specific, but also product-specific phenomenon (Chattalas et al, 2008;Tseng & Balabanis, 2011;Drozdenko & Jensen, 2009;Insch & Florek, 2009). The findings of Drozdenko and Jensen (2009) study show that consumers are more sensitive to COO of the products that are consumed directly (like energy drinks and toothpaste) compared to the products with less physical risk (shoes, cell phones, shirts, mp3 players).…”

Section: Introductionmentioning

confidence: 99%

Country of Origin Effect in a Lithuanian Market of Vitamins and Dietary Supplements

Šmaižienė¹,

Vaitkienė²

2013

IBR

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The country of origin (COO)-as an extrinsic cue of a product-influences consumer's perception of a product and his/her purchase decisions. The COO effect manifests in a different way in various geographical, differently developed economics and different products' markets. The article analyses the problem how the COO effect manifests in the Lithuanian market of vitamins dietary supplements.This study aims to disclose consumers' perceptions on vitamins and dietary supplements produced in sixteen countries and highlight the importance of the COO in decision-making when purchasing vitamins and dietary supplements. The research method applied is consumer survey. The consumers' opinion about the quality, price and safety of vitamins and dietary supplements produced in Lithuania and fifteen foreign countries have been surveyed. The importance of the COO when making a purchase decision in the market of vitamins and dietary supplements is disclosed.The study results indicate that the product's COO is the factor of moderate importance in the product group researched. The vitamins and dietary supplements produced in developed economies are perceived as the ones of the best quality and most secure to use. The quality and safety of the vitamins and dietary products produced in China, the Ukraine, Poland and India have been rated the worst. The quality, prices and safety of the vitamins and dietary supplements produced in Lithuania are perceived similarly as the quality and safety of the preparations produced in developed countries and higher than the quality and safety of the preparations produced in neighboring countries.

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“…Adapting from early scholars, some authors prefer to use a simpler way of defining country-of-origin. For example, as Chattalas et al (2008) cited, "following Zhang (1996, p. 51), we define COO simply as "information pertaining to where a product is made,"…"Made in"." Consumers can be affected by the extrinsic cue of the COO of a product (Bilkey and Nes, 1982).…”

Section: Country-of-origin and Its Relationship With Service Qualitymentioning

confidence: 99%

Internationalizing Higher Education: The Effect of Country-of-Origin on the Evaluation of Service Quality

Sze

Ho²,

Foon³

2012

CIBIMA

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As the higher education industry in Asia is prospering, attracting students internationally is becoming more competitive for countries in the region, particularly in Malaysia. The establishment of foreign universities in Malaysia has contributed to healthy competition in the higher education sector as these foreign universities provide potential students with more choices for degrees according to the university country-of-origin (COO). Inevitably, service quality offered by a university is among the most important determinants on a student's behavioral intention. Hence, this paper aims to explore the relationship between a university country-of-origin, university service quality and its effect on university students' behavioral intention (word-of-mouth and eventually intention for further study). Data is analyzed using an independent sample t-test and bivariate analysis. Contrary to previous research, results show that there are no significant differences between service quality, word-of-mouth and intention for further study and the university COO. Justification and implications of the study are discussed.

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The impact of national stereotypes on the country of origin effect

Cited by 204 publications

References 69 publications

Should We Be Worried about the Increasing Foreign Ownership of UK Industries?

Should We Be Worried about the Increasing Foreign Ownership of UK Industries?

Country of Origin Effect in a Lithuanian Market of Vitamins and Dietary Supplements

Internationalizing Higher Education: The Effect of Country-of-Origin on the Evaluation of Service Quality

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