The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity

Mandler, Timo; Seifert, R.; Wellbrock, Christian Mathias; Knuth, Ingo; Kunz, Reinhard

doi:10.24251/hicss.2018.459

Cited by 7 publications

(8 citation statements)

References 37 publications

(43 reference statements)

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“…This finding explains why it is possible to create a positive feeling for a trait that is often negative in other cultures. Instead, Mandler et al (2018) insist that mobile commerce services are not associated with uncertainty avoidance. Meanwhile, Tam and Oliveria (2019) also agree that uncertainty avoidance has no significant impact on the acceptance of mobile marketing services, particularly mobile payment services.…”

Section: Hofstede's Cultural Dimensions In Mobile Marketing Researchmentioning

confidence: 99%

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

Nguyên¹,

Rudawska²

2022

CEMJ

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Purpose: This article investigates trends in studies on the impact of cultural factors on mobile marketing acceptance. To that end, the article provides a literature review of technology acceptance models and cultural models used in research on mobile marketing. Design/method/approach: This study used qualitative methods to assess the situation of studying cultural factors in the context of mobile marketing acceptance. Various bibliographic sources were consulted, mainly from publications specializing in mobile marketing and cultural theories. These queries were primarily performed through Scopus, one of the main databases of indexed publications related to this topic. Findings: In the field of mobile marketing, interest in the impact of cultural factors on consumer behavior has steadily increased over the past decade. Furthermore, the research showed the role and impact of each cultural dimension on mobile marketing acceptance. Cultural differences lead to differences in consumer behavior toward mobile marketing. Originality/Value: This overview provides a comprehensive discussion and appraisal of cultural theories, a review of technology acceptance theories, and an analysis of previous cross-cultural studies on technology adoption.

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Section: Hofstede's Cultural Dimensions In Mobile Marketing Researchmentioning

confidence: 99%

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

Nguyên¹,

Rudawska²

2022

CEMJ

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“…There are Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT), to a country level such as the ICT adoption index from the World Economic Forum. Generally, the adoption and the usage of innovations are contingent upon the individual to another (Mandler, Seifert, Wellbrock, Knuth, & Kunz, 2018).…”

Section: N P R E S Smentioning

confidence: 99%

“…Uncertainty avoidance does not have positive relationships with performance expectations, effort expectations, social influence, and trust to adopt m-commerce by smartphone. Mandler et al (2018) Analyze the impact of national culture on mobile commerce adoption and usage intensities Individual consumer survey data from 43 countries Different cultural dimensions significantly affect consumer adoption and usage of mobile commerce services. Uncertainty avoidance is a consistent predictor of mobile shopping, banking, and payment.…”

Section: Respondents In Taiwanmentioning

confidence: 99%

Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors

Apriyantopo

Aprianingsih

2020

Binus Business Review

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The research dealt with factors affected the different Information Communication and Technology (ICT) adoption rate among Asian countries. The primary purpose was to examine the impact of national wealth and culture on the behavioral adoption of ICT empirically among selected countries in Asia. Data were collected from the World Bank, World Economic Forum, and Hofstede’s cultural dimension index. Statistical correlation and multiple regression were utilized to analyze the dataset, such as Gross Domestic Product (GDP) as a proxy for national wealth and Hofstede’s cultural dimension as a proxy for culture. The result shows a significant relationship between GDP per capita and uncertainty avoidance on the national ICT adoption index. This finding contributes to improving the acknowledgment of the GDP and national culture as the antecedent of ICT adoption in the global field. Practically, the research updates the previous similar ones and proposes further empirical research to extend the scope of analysis.

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“…Es obliegt der Operationalisierung, auf was die Technologie angewandt wird. So finden sich zahlreiche Studien, die Technologieakzeptanzmodelle auf das Internet als Ganzes beziehen (Armstrong et al, 2000) oder auf Services wie Mobile Banking (Mandler et al, 2018;Zhou et al, 2010).…”

Section: Erweitertes Utaut2-modellunclassified

Money for Nothing and Content for Free?

Wellbrock¹,

Buschow²

2020

Self Cite

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How can journalism be financed sustainably? This remains the key issue for media companies and news start-ups when they develop and establish digital business models. The authors of this book provide a broad overview of the current state of knowledge on paid content, platforms and the willingness to pay in the field of journalism, and present innovative perspectives on novel platform models as well as on the motives and needs of users of digital journalistic content. Based on empirical research, the book explores recommendations for the user-centred development of paid content as well as new perspectives on the willingness to pay in the field of digital journalism, both of which are relevant for academia and media practice.

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The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity

Abstract: Abstract

Cited by 7 publications

References 37 publications

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors

Money for Nothing and Content for Free?

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