The Impact of Mobile Telecommunication Companies Price War on Consumer Purchasing Behaviour in Ghana
Abstract:Abstract:The mobile telecommunication industry in Ghana is undergoing transformation accompanied by rapid technological changes. This has resulted in keen competition within the telecom industry with pricing strategies being the main tool used by companies involved. This study is therefore aimed at determining the impact of telecommunications companies' price war on con sumer purchasing behaviour. Quantitative method was adopted for this study and questionnaire items were designed for data collection. A total … Show more
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