The Impact of Mixed Reality on Visitors’ Experience in Museum. ‘The Ara As It Was’ Project in Rome

Trunfio, Mariapina; Campana, Salvatore; Magnelli, Adele

doi:10.1007/978-3-030-37869-1_25

Cited by 5 publications

(2 citation statements)

References 24 publications

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“…Tourism board documents from Silk Road countries provided grounded insights into adoption roadmaps, visitor personalization techniques, and performance indicators for augmented/virtual reality deployment. Mainstream technology reporting in outlets like VentureBeat, analyzing shifts in consumer attitudes and commercial responses through coverage of the latest virtual museum exhibits and blockchain conventions, supplied a wider diffusion context (Trunfio, Campana et al, 2020b).…”

Section: Methodsmentioning

confidence: 99%

The Role of Metaverse in Silk Road’s Tourism:

Dayoub,

Yang,

Omran

et al. 2024

IRSPSD International

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This paper examines the potential of emerging immersive technologies like the Metaverse to promote the Silk Road cultural heritage within the framework of China's Belt and Road Initiative (BRI). The ancient Silk Roads facilitated vibrant pan-Eurasian exchange for over 1500 years, catalyzing early globalization. Modern connectivity initiatives like China's BRI focus extensively on infrastructure to revive these cultural linkages that defined the historic Silk Roads. However, realizing the tourism and developmental potential of the intercultural legacy tied to architectural sites, motifs, cuisine, beliefs, and artistic traditions diffused along these historic routes faces contemporary challenges around preservation, geopolitics, site deterioration, costs, uneven access, and cultural homogenization. This study explores the implications of Metaverse in revitalizing this heritage in situ and through digital channels. The paper provides a multi-disciplinary approach to aligning digital revitalization plans around the Metaverse for the future that reconnect modern societies with ancient linkages via immersive storytelling of the Silk Roads.

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Section: Methodsmentioning

confidence: 99%

The Role of Metaverse in Silk Road’s Tourism:

Dayoub,

Yang,

Omran

et al. 2024

IRSPSD International

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“…The latter in particular shows how much "people already intuitively rely on additional virtual elements to solve spatial tasks" (Keil et al 2020). AR applications are also becoming increasingly important in education, for example in geography lessons (Challenor and Ma 2019;Stintzing et al 2020;Trunfio et al 2020).…”

Section: Practical Applications Of Augmented Realitymentioning

confidence: 99%

The Impact of Augmented Reality Techniques on Cartographic Visualization

Dickmann

Keil

Dickmann

et al. 2021

KN J. Cartogr. Geogr. Inf.

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Augmented reality (AR) is playing an increasingly important role in a variety of everyday application scenarios. Users are not completely disconnected from the current sensory influences of reality. They are merely confronted with additional virtual objects that are projected into reality. This allows users to obtain additional spatial information, which makes this technology interesting for cartographic applications (e.g. navigation). The dynamic positioning of the superimposed image in the scene being viewed is crucial for the generation of AR elements displayed correctly in terms of perspective. Understanding these technical basics is an important prerequisite for the cartographic use of augmented reality. The different techniques influence the visualization and the perception of AR elements in 3D space. This article highlights important visualization properties of current augmented reality techniques.

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