2022
DOI: 10.3389/fpsyg.2022.979908
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The impact of long-term orientation on compulsive buying behavior: A cross-cultural study

Abstract: The overall purpose of this study was to investigate the wider impacts of cultural values on consumer compulsive buying from a cross-cultural perspective. This study considers the long-term orientation as an extended antecedent to explore the moderating role of materialism value and money attitude on compulsive buying behavior in different cultures. Survey results from 313 Chinese and 309 U.S. consumers indicate that the higher materialistic values drive compulsive buying though some differences exist between … Show more

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Cited by 2 publications
(2 citation statements)
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References 62 publications
(106 reference statements)
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“…This indicates the importance of reflecting on one's action in the long term instead of short-term satisfaction. This aligns with the finding of a cross-cultural study conducted by Wang and Zhai (2022), indicating that consumers learn from experience and focus on long-term goals and benefits, resulting in a significant influence on their buying habits.…”
Section: Development and Validation Of A Cross-cultural Competence Sc...supporting
confidence: 88%
“…This indicates the importance of reflecting on one's action in the long term instead of short-term satisfaction. This aligns with the finding of a cross-cultural study conducted by Wang and Zhai (2022), indicating that consumers learn from experience and focus on long-term goals and benefits, resulting in a significant influence on their buying habits.…”
Section: Development and Validation Of A Cross-cultural Competence Sc...supporting
confidence: 88%
“…In the research on consumption, Pei Wang and Yuqing Zhao verified that it has a long-term orientation with regard to regulating forced purchase. People with a high long-term orientation may be less likely to make forced purchases [50]. Therefore, this cultural dimension is not used to analyze the Moderating effect.…”
Section: H9mentioning
confidence: 99%