The impact of intermediate option availability on consumers' choice: The moderating role of price roundness

Lee, Eunji; Yhee, Yerin; Kim, Jungkeun; Shin, Seunghun; Koo, Chulmo

doi:10.1016/j.ijhm.2024.103869

International Journal of Hospitality Management

2024

DOI: 10.1016/j.ijhm.2024.103869

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The impact of intermediate option availability on consumers' choice: The moderating role of price roundness

Eunji Lee,

Yerin Yhee,

Jungkeun Kim

et al.

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The impact of intermediate option availability on consumers' choice: The moderating role of price roundness

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References 42 publications

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