The Impact of Intelligent Transport System Quality: Drivers’ Acceptance Perspective

Abstract

An effective and real-time traffic information network is highly important and could contribute to decreasing traffic volume and costs by reducing fuel consumption and saving time for drivers in reaching their destinations. This study provides an extensive analysis regarding the drivers' acceptance levels of the current implementation of the Intelligent Transport System (ITS) in Kuala Lumpur. A proposed model from the literature review based on the known Technology Acceptance Model (TAM) is introduced. The ITS system characteristics, information quality, system quality, and service quality were investigated as external variables. The resulting analysis showed that information quality is the highest influential factor followed by system quality. The results also revealed that service quality had no effect on acceptance levels.

Acceptance of Intelligent Ticketing Systems in Developing Countries

“…In this research intelligent ticketing system has been measured through three different dimensions: information quality, system quality, and service quality. These three qualities have a positive effect on perceived ease of use and perceived usefulness (Ahn, Ryu & Han, 2007;Hassn et al, 2016). Scientists suggest a strong relationship between information quality, system quality, service quality, and technology acceptance model.…”

“…As the system quality depends on the system needs, it can be evaluated during the system analysis and system design stage. Some essential features of the system quality, such as security, privacy, appearance, user-familiarity, usercustomization, customer support, virtual reality and technical adequacy, fulfil the customers' needs better (Ahn et al, 2007;Hassn et al, 2016). These features attract the customers psychologically attached to e-shopping.…”

“…These features attract the customers psychologically attached to e-shopping. Customer involvement in the system can engage customers and increase repetitive sales (Ahn et al, 2007;Hassn et al, 2016).…”

“…The system-oriented approach focuses on improving customer satisfaction about the technology. For this reason, organizations have to develop a high-quality system, based on convenience, privacy, and fast response, which are three primary functions of the system (Ahn et al, 2007;Hassn et al, 2016). In previous studies, the positive impact of system quality on the perceived ease of use and perceived usefulness has been established.…”

“…In previous studies, the positive impact of system quality on the perceived ease of use and perceived usefulness has been established. Both qualities are primary factors of the technology acceptance model (Hassn et al, 2016;Lederer et al, 2000;Liao & Cheung, 2001). The apps and websites using the qualitative system provide the customers with value-added search features, which make the system more enjoyable and convenient (Ahn et al, 2007;Davidaviciene et al, 2017;Hassn et al, 2016;Koufaris, 2002;Raudeliuniene et al, 2018).…”