The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase
سلمى توكل,
غريب هاشم,
هشام رمضان عيسى
Abstract:Critical national events, such as national crises, threats to national security, or economic downturns, are known to elicit patriotic sentiments among citizens (Yoo, 2015). Advertising themes that emphasize national identities and patriotism reflect a promotional strategy that exploits the concept of consumer nationalism and has been adopted by corporations to promote their products in the local as well as the international markets (Wasswa, 2017). The significant emotional impact of recent events in Gaza has p… Show more
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