The impact of information on taste ranking and cultivation method on rice types that protect endangered birds in Japan: Non-hypothetical choice experiment with tasting

Aoki, Keiko; Akai, Kenju; Ujiie, Kiyokazu; Shimmura, Takeshi; Nishino, Nariaki

doi:10.1016/j.foodqual.2018.11.021

Cited by 16 publications

(15 citation statements)

References 61 publications

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“…The government noted that the amount of wildlife-friendly rice in Japan had increased (Ministry of Environment, 2014). Several labels have been shown to work well as market-based payments for ecosystem services and to contribute to rare species conservation (e.g., ibis: Aoki, Akai, Ujiie, Shimmura, & Nishino, 2019).…”

Section: Introductionmentioning

confidence: 99%

Price premiums for wildlife‐friendly rice: Insights from Japanese retail data

Mameno

Kubo

Shoji

2021

Conservat Sci and Prac

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Integrating the benefits associated with biodiversity into market mechanisms can play an important role in conservation practice. Food labeling is a widely used measure that highlights biodiversity conservation benefits to the market.However, few studies have explored the effects of labels on staple agricultural products that are associated with agro-ecosystem conservation. We evaluated the biodiversity price premium of wildlife-friendly rice by analyzing data from retail stores in Japan. The results showed a significant positive impact of biodiversity-relevant labels on rice prices. Specifically, rice with this type of labeling had about 20% price premium as compared with rice that did not. The results also showed that outcome-based certifications have the potential to work well in the market. The findings highlight the role of conservation marketing in agro-ecosystem conservation and its potential to help balance biodiversity conservation and food security.

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Section: Introductionmentioning

confidence: 99%

Price premiums for wildlife‐friendly rice: Insights from Japanese retail data

Mameno

Kubo

Shoji

2021

Conservat Sci and Prac

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“…Aizaki et al (2010) found that, in some prefectures in Japan, the WTP for tomatoes cultivated with half the amount of agrochemicals and chemical fertilizers was generally higher than the WTP for conventionally cultivated tomatoes. Such labeling is not uncommon for many other agricultural products in Japan, such as rice and fresh vegetables, and such agricultural products tend to be more highly valued by consumers than those grown conventionally (Aoki et al, 2019;Matsuoka and Ujiie, 2015;Ujiie, 2014;Yabe, Hayashi, and Nishimura, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The advantages of the random parameter logit model include the fact that it is not subject to the assumption of the independence of irrelevant alternatives and its incorporation of the heterogeneity of consumer preferences. Previous studies dealing with choice experiments on food labeling have used such models to take into account the heterogeneity of respondents in regard to consumer preferences (Aizaki et al, 2010;Aoki et al, 2019;Lusk, Roosen, and Fox, 2003).…”

Section: Econometric Modelmentioning

confidence: 99%

“…This study is the first to focus on pollination methods, including the use of non-native bumblebees, which can adversely affect the ecosystem. On the other hand, it is not a new idea to examine whether the provision of information to consumers affects their WTP, as such examination has been conducted in previous studies (Aizaki et al, 2010;Aoki et al, 2019). Nevertheless, in Japan, where bumblebees are expected to be little known to consumers, no studies have been undertaken to examine the effect of information on bumblebees on consumers' WTP.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Greenhouse Pollination Methods on Consumers’ Willingness to Pay for Tomatoes in Japan

Nishimura

2021

J. Agric. Appl. Econ.

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Since 2017, the Japanese government has been phasing out the use of non-native bumblebees as greenhouse tomato pollinators due to their ecological risks. We used an online questionnaire to investigate whether pollination methods affect consumers’ willingness to pay (WTP) for tomatoes. We found that consumers valued the use of non-native bumblebees more than hormonal treatment and native more than non-native bees. Moreover, we found that informing consumers of the ecological risks increased WTP for native bumblebees and hormonal treatment. These results suggest that pollination method labeling may help protect ecosystems from the threat of non-native species.

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“…The combination of sensory and WTP evaluations contributes to understanding the value of novel food products in a commercial context related to food choice (Combris, Bazoche, Giraud-Héraud, & Issanchou, 2009) and understanding whether sensory properties of the foods are significant in relation to the consumer's willingness to purchase and pay for the product (Aoki, Akai, Ujiie, Shimmura, & Nishino, 2019;Williamson, Lockshin, Francis, & Loose, 2016).…”

Section: Key Messagesmentioning

confidence: 99%

Caretakers' perceptions and willingness‐to‐pay for complementary food in urban and rural Cambodia

Nurhasan

Prima

Olsen

et al. 2021

Maternal & Child Nutrition

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Inadequate child nutrition during the first '1000 days' is widespread in Cambodia, resulting in a high prevalence of child malnutrition. Access to processed complementary food in packages (PCFP) may support caretakers in improving diet of young children. This study aimed to evaluate the caretakers' preferences and willingnessto-pay (WTP) for PCFP in Cambodia. The study was conducted in urban and rural settings, involving 520 caretakers with children aged 7-24 months in Phnom Penh (urban) and Prey Veng (rural). Four PCFPs were included: a commercial brand, a social-commercial brand, a worldwide distributed fortified complementary food aid product (CSB++) and an experimental fortified rice-and-fish-based PCFP developed in Cambodia (WF-L). Sensory analysis was conducted for all products, stated WTP was assessed for three products (excluding CSB++) and actual WTP experiment was conducted on WF-L only. Our results show that overall, WF-L was preferred by the rural participants over food aid CSB++. Further improvements in the organoleptic qualities of WF-L should focus on consistency and taste. The participants were, on average, willing to pay 1,667 Cambodian riel (KHR, $0.4) and 1,192 KHR ($0.3) in urban and rural settings, respectively, for 35 g of WF-L. We also found that despite being nutritionally inadequate, most participants considered homemade porridge to be healthier, more practical and preferred by the children. Therefore improving the quality of homemade foods merits urgent consideration. When applying PCFP in nutrition programmes as a supplementary option to homemade complementary foods, locally produced products could be a more viable supplementary option than global food aid.

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The impact of information on taste ranking and cultivation method on rice types that protect endangered birds in Japan: Non-hypothetical choice experiment with tasting

Cited by 16 publications

References 61 publications

Price premiums for wildlife‐friendly rice: Insights from Japanese retail data

Price premiums for wildlife‐friendly rice: Insights from Japanese retail data

The Effect of Greenhouse Pollination Methods on Consumers’ Willingness to Pay for Tomatoes in Japan

Caretakers' perceptions and willingness‐to‐pay for complementary food in urban and rural Cambodia

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