AbstracLThe credibility of individual commercial bonowers, which lendeis refer to as "character,'' affects lenders' use of accounting information. This effect of source credibility is subtle compared to the effect of external andits on the use of financial statements in other contexts. It is hypothesized that accounting facts must be positive (supporting loan approval) for character facts to influence lenders' judgments and loan decisions. Character facts will not affect judgments or loan decisions significantly when accounting facts are negative (supporting loan denial). This accounting/character interaction is predicted to become stronger as lendeis gain experience and develop criteria for evaluating character. In an experiment, lenders read a loan application that contained facts concerning accounting, character, and other information; the accounting and character facts were manipulated to bie either positive or negative, resulting in four versions of the application. The lenders recommended approval or denial of the loan and estimated die likelihood that the loan would be fully repaid (a risk estimate). Interactive effects of accounting and character facts on lenders' loan decisions and risk estimates were found, but the accounting/character interactions generally did not vaiy with experience level. One notable difference was that experienced lenders never approved loans when accounting facts were negative, but inexperienced lenders sometimes did. This disagreement between lenders and their critics suggests that the credibility of sources of accounting information may be a more in^rtant factor in commercial lending than attestation by independent auditors. The puipose of this paper is to show that the use of accounting information in commercial lending depends on source credibility communication that is subtle compared to the role of independent audits in other contexts. Prior accounting research has concentrated on the use of attestation by external auditors to establish credibility of accounting infomiation, rather than source credibility (e.g., DeAngelo 1981; Palmrose 1988; Scott 1988). When source credibility has been discussed, it has been from the point of view of auditors when they deal with clients. For example, Ponemon and Gabhart (1993) found that auditors' level of ethical reasoning affects their sensitivity to competent, low-integrity management ("competent crooks"). The motivation and practical benefits of such research, however, involve reducing litigation and reputation effects that auditors may incur by becoming involved with noncredible clients. The significance of source credibility from the perspective of users of financial statements, such as commercial lenders, has not been established.
In the increasingly competitive commercial loan market in the UnitedIn asserting that they conibine accounting and source credibility information in their loan judgments, lenders claim to use a relatively complex information processing strategy. Maines (forthcoming) states that it has proven difficult to s...