The impact of hunger on indulgent food choices is moderated by healthy eating concerns
Tobias Otterbring,
Michał Folwarczny,
Agata Gasiorowska
Abstract:Research has shown that hungry individuals are more impulsive, impatient, and prone to make indulgent food choices compared to their satiated counterparts. However, the literature is still mixed, with some studies showing such results while others fail to demonstrate hunger effects on consumers’ choice behavior. The current cross-sectional study (N = 461) sought to address these inconsistencies by examining whether the link between hunger and people’s propensity to make indulgent (vs. virtuous) food choices is… Show more
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