journalofkoreaservicemanagementsociety
 2016
DOI: 10.15706/jksms.2016.17.2.008
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The Impact of Humor in a Service Announcement on Customer Intention to Comply with the Message

Eun‐Hee Kim1,
김희진 김희진2,
김신영 김신영3
et al.
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Cited by 1 publication
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