The Impact of Gurus: Parker Grades and<i>en primeur</i>Wine Prices

Ali, Héla Hadj; Lecocq, Sébastien; Visser, Michael

doi:10.1017/s1931436100001358

Cited by 38 publications

(45 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…But it is not the only one: wine critics/experts may also play a role in a¤ecting wine prices and shaping consumer preferences. For example, Hadj Ali et al (2007) …nd a positive e¤ect of wine critic Robert Parker's ratings on the price of Bordeaux wine.…”

Section: Resultsmentioning

confidence: 99%

Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings

Goldstein¹,

Almenberg

Dreber

et al. 2018

Handbook of the Economics of Wine

View full text Add to dashboard Cite

Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Abstract Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we …nd that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we …nd indications of a positive relationship between price and enjoyment. Our results are robust to the inclusion of individual …xed e¤ects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical signi…cance is improved further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers. Terms of use: Documents in EconStor may

show abstract

Section: Resultsmentioning

confidence: 99%

Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings

Goldstein¹,

Almenberg

Dreber

et al. 2018

Handbook of the Economics of Wine

View full text Add to dashboard Cite

show abstract

“…Parker is widely regarded as the world's most influential wine expert (Hadj Ali, Lecocq, and Visser, 2008). The guide compiles scores for wineries on a five-star scale, where five stars indicate the highest rating, producers that "make the greatest wine of their viticultural region, and they are remarkably consistent and reliable even in mediocre and poor vintages" (Parker 1993, 8).…”

Section: Methodsmentioning

confidence: 99%

Category Signaling and Reputation

Negro

Hannan

Fassiotto

2015

Organization Science

View full text Add to dashboard Cite

Publisher's copyright statement:Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Abstract. We propose that category membership can operate as a collective market signal for quality when low-quality producers face higher costs of gaining membership. The strength of membership as a collective signal increases with the sharpness of the category boundary, or contrast. Our empirical study focuses on biodynamic and organic viticulture in Alsace.

show abstract

“…Parsons and Thompson (2009) show that this effect is particularly noticeable in supermarket purchase situations. Another commonly acknowledged "shelf talker" is recommendations from wine gurus (Ali et al, 2008). These can be either acknowledged wine experts such as Robert Parker or Jancis Robinson, or they can be recommendations from writers in newspapers such as Matthew Jukes in The Guardian.…”

Section: Promotional Strategiesmentioning

confidence: 99%

Buying wine on promotion is trading‐up in UK supermarkets

Ritchie

Elliott

Flynn

2010

International Journal of Wine Business Research

View full text Add to dashboard Cite

Purpose -Most wine in the UK is sold in supermarkets and most of this on promotion. This holds down average bottle price squeezing profit margins when wine is sold below-the-line. This paper aims to develop understanding of what currently influences consumers to buy in supermarkets and what might influence them to trade-up. Design/methodology/approach -Literature related to supermarket shopping and to wine buying in an off-trade environment was reviewed. Several issues which may influence wine buying in supermarkets in the UK, particularly the impetus to trade-up, were identified. An exploratory study using focus groups followed to explore these issues in further depth. Findings -Wine bought along with groceries can be seen to be as ordinary as any other fast moving consumer good. This perception influences consumers' wine buying behaviour in supermarkets. In particular it influences perceptions of suitability and price. Research limitations/implications -This was an exploratory study with a small sample population and so cannot be taken to be fully representative of the whole UK adult population. Nevertheless, it raises many significant issues in relation to wine buying in supermarkets, all of which would benefit from further research. Practical implications -The results highlight areas where all off-licences, particularly supermarket chains, could usefully review their current marketing strategies. Originality/value -This study highlights the fact that there are two wines in many consumers' minds. Much wine related research has been undertaken at the high involvement, luxury end of the market, but very little at the low involvement, ordinary end where most sales take place.

show abstract

The Impact of Gurus: Parker Grades anden primeurWine Prices

Cited by 38 publications

References 18 publications

Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings

Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings

Category Signaling and Reputation

Buying wine on promotion is trading‐up in UK supermarkets

Contact Info

Product

Resources

About