The impact of green organizational and human resource factors on developing countries' small business firms tendency toward green innovation: A natural resource‐based view approach

Abstract

Developing countries' small business firms are deemed insensitive towards the environment. However, little is known regarding what can reshape their attitude towards environmental management and uplift their abilities to counter environmental issues.Based on the extant literature review, we suggest that small business firms necessitate direction, motivation, structural capabilities, and ingenuity to tackle environmental issues through green innovation. We postulate that green organizational and human resource factors such as green business strategy (direction), green competencies (structural capabilities), green organizational culture (impetus), and green absorptive capacity (ingenuity) can reshape small businesses firms' tendency towards environmental preservation and green innovation. We tested our hypotheses on the data collected from small manufacturing firms located in different regions of Pakistan. Our findings suggest that developing countries' small business firms lag in environmental preservation due to their inability to comprehend and handle environmental problems. Introducing relevant green organizational and human resource factors can significantly improve small business firms' attitudes towards environmental management and green innovation. Moreover, our findings also reveal that small business firms lean towards green process innovation rather than green product innovation, depicting small business firms' behavioural tendencies towards innovation.

Economic asymmetries and the new “markets of tomorrow”

“…Ndalamba (2019) has explored the problematic public policies and the leadership challenge for South Africa's socioeconomic transformation. Wang and Huang (2021) Brown (2015), Komac et al (2016) and Yahya et al (2021) note the critical role of landscape features as the fundamental natural factors which stimulate the organization on the whole. In this regard, an important role belongs to climate change as one of the significant asymmetries of the modern global economic system that stimulates economic transformation.…”

The Role of Green Human Resource Management Practices towards Attaining Sustainable Development Goals through Corporate Sector

“…Multiple studies (Acquah et al, 2021;Khan et al, 2020;Longoni et al, 2016;Nejati et al, 2017;Teixeira et al, 2016;Zaid et al, 2018) have empirically established that GHRMPs constructively affected GSCMPs in Ghanaian, Chinese, Brazilian, Palestinian and Iranian manufacturing firms, Ghanaian hospitality firms, and across multiple Italian industries, GHRMPs facilitated the effective execution of green SCM practices, e.g., greenwashed purchasing, TQM, distribution, packaging, compliance, and auditing programs, etc., and hence supported resilient infrastructure and sustainable industrialization. Furthermore, studies (Ali et al, 2019;Singh et al, 2020;Yahya et al, 2021) have provided empirically to establish the deterministic potential of GHRMPs towards green innovation in the UAE manufacturing sector SMEs, Pakistani pharmaceutical industry and small manufacturing firms, GHRMPs facilitated: the usage of such materials that generated the least pollution and utilized least resources and energy, the production of products that are eco-friendly, easy to reuse, recycle and dispose of, and adoption of such manufacturing process that effectively reduced hazardous waste, consumption of fuel (i.e., oil, coal, electricity or water) and usage of raw-material and resultantly supported business to achieve green-innovation. Congruently, SDG 9 intends to "build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation".…”

Peer influence, market power, and enterprises' green innovation: Evidence from Chinese listed firms

“…The existing literature has explored firms' motivation to implement green innovation, mainly from intrinsic and extrinsic sources. Intrinsic sources include the need for corporate ecological and social responsibility (Padilla‐Lozano & Collazzo, 2022), environmental awareness (Cao et al, 2022), financing constraints (Zhai et al, 2022), resource redundancy (Yun et al, 2022), enhancing competitiveness (Yin et al, 2020) and strengthening organizational capabilities (Yahya et al, 2021); external sources include institutional pressure (Li & Li, 2022), social expectations (de Medeiros et al, 2018), and stakeholder pressure (Song et al, 2020). In addition, recent studies have focused on motivation from peer groups (Li et al, 2023; Wang, Zhao, & Zhu, 2022).…”