The Impact of Green Marketing on the Consumers Intention to Buy Green Products in the Context of the Green Deal

Cuc, Lavinia Denisia; Pelău, Corina; Szentesi, Silviu Gabriel; Sanda, Grigorie

doi:10.24818/ea/2022/60/330

Cited by 18 publications

(15 citation statements)

References 37 publications

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“…When consumers come across news on social media, their level of trust is affected less by who created the item than by who shares it [ 114 ]. The experimental study demonstrates that readers’ trust in social media information is more dependent on the sharer than on who creates the post—or even on whether the content is created by a real or fictitious news agency [ 114 , 115 ]. Additionally, the source of the news influences whether individuals tend to share such information with their peers [ 110 , 114 ].…”

Section: Discussionmentioning

confidence: 99%

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Obadă

Dabija

2022

Behavioral Sciences

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Trust in social media information is gaining in importance and relevance for both companies and individuals as nowadays contemporary society is confronted with a wave of fake news about daily life situations, brands, organizations, etc. As it becomes more difficult to accurately assess social media information and to determine its origin or source, as well as to be able to double-check information spread across different Social Networking Sites (SNS), businesses must understand how individuals’ perceived control, concentration, and time distortion enhances the social media usage, thus allowing them to correctly assess online information. Therefore, the scope of the paper is to assess, based on a conceptual model, the antecedents of trust in online information about companies by considering users’ perceived control, concentration, and time distortion, while browsing social media networks and sharing fake news about companies in SNS. With the help of an online survey, data was collected from social media users, later being analysed with SmartPLS. The findings suggest that social media usage and sharing of fake news mediate the relationship between users’ perceived control, concentration, and time distortion (i.e., flow characteristics) and trust in online information about companies.

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Section: Discussionmentioning

confidence: 99%

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Obadă

Dabija

2022

Behavioral Sciences

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“…Over the last few years, the need for a systematic and comprehensive approach to cognitive concerns in the design of sociotechnical systems has evolved as computerbased technologies have pushed the nature of operational work in a path where cognitive challenges predominate [81][82][83][84].…”

Section: Discussionmentioning

confidence: 99%

A Cognitive Systems Engineering Approach Using Unsupervised Fuzzy C-Means Technique, Exploratory Factor Analysis and Network Analysis—A Preliminary Statistical Investigation of the Bean Counter Profiling Scale Robustness

Rad

Cuc

Lile

et al. 2022

IJERPH

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A bean counter is defined as an accountant or economist who makes financial decisions for a company or government, especially someone who wants to severely limit the amount of money spent. The rise of the bean counter in both public and private companies has motivated us to develop a Bean Counter Profiling Scale in order to further depict this personality typology in real organizational contexts. Since there are no scales to measure such traits in personnel, we have followed the methodological steps for elaborating the scale’s items from the available qualitative literature and further employed a cognitive systems engineering approach based on statistical architecture, employing cluster, factor and items network analysis to statistically depict the best mathematical design of the scale. The statistical architecture will further employ a hierarchical clustering analysis using the unsupervised fuzzy c-means technique, an exploratory factor analysis and items network analysis technique. The network analysis which employs the use of networks and graph theory is used to depict relations among items and to analyze the structures that emerge from the recurrence of these relations. During this preliminary investigation, all statistical techniques employed yielded a six-element structural architecture of the 68 items of the Bean Counter Profiling Scale. This research represents one of the first scale validation studies employing the fuzzy c-means technique along with a factor analysis comparative design.

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“…Kombinasi dari faktor-faktor ini secara tidak langsung telah mendorong penyerapan pasar terhadap teknologi ramah lingkungan, serta produk dan layanan terkait keberlanjutan saat ini (Ha, 2022). Cuc et al (2022) mengemukakan bahwa dengan menerapkan konsep green pada teknologi, khususnya pada pemasaran elektronik mempunyai kontribusi khusus yaitu pengurangan jumlah kertas yang digunakan untuk materi iklan.…”

Section: Penerapan Konsep Green Pada Teknologi Untuk Menghasil Produk...unclassified

“…Agar perubahan ini berkelanjutan, penting juga untuk meningkatkan kesadaran konsumen akhir agar mereka bersedia mengubah gaya hidup, membeli produk ramah lingkungan, dan bahkan bersedia membayar lebih untuk produk ramah lingkungan. Dalam hal ini, pemasaran ramah lingkungan sangat penting untuk mengembangkan dan mempromosikan produk ramah lingkungan (Cuc et al, 2022).…”

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“…Saat ini, konsep green marketing tidak hanya diterapkan pada pengembangan produk semata, namun lebih jauh konsep pemasaran hijau saat ini juga telah berkembang dengan pesat dan telah di terapkan pada beberapa konsep strategi bidang pemasaran lainnya seperti bidang teknologi (Nassani et al, 2023;Kaur et al, 2022;Cuc et al, 2022, Zhu et al, 2023Jamira & Yandi., 2019;Zhang et al, 2023), UMKM (Noviardy & Mellita., 2014;Nuryakin & Maryati., 2022;AlQershi et al, 2020;Lin et al, 2013;Lin dan Chen, 2007;Parnell et al, 2015); (Martin, 2022), Online shoping (Aziz et al, 2023;Alkhatib et al, 2023), pariwisata (Hasan, 2015;Gheorghe et al, 2023;Gryshchenko et al, 2022;Wearing et al, 1999;Ibnou-Laaroussi et al, 2020), real estate (Cuc et al, 2023), dan masih banyak lainnya.…”

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Penerapan Konsep Green Marketing dalam Menghasilkan Produk yang Ramah Lingkungan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti

Yandi,

Muklhlis,

Zagladi

2023

jmas

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This study raises environmental and sustainability issues. This research consists of several parts. First, the literature review focuses on green marketing orientation. Second, the research model and propositions developed in this study are based on a literature review of previous studies, such as the relationship between green marketing orientation towards green innovation and green competitive advantage, the relationship between green innovation and green marketing performance and green competitive advantage, and the relationship between excellence. environmentally friendly competitive. Next, environmentally friendly marketing performance is explored and linked to environmentally friendly marketing performance. In the context of a green marketing orientation strategy, an important role of social marketing theory is that organizational awareness in producing environmentally friendly products is very important for building sustainable competitive advantages in the long term. Thus, this research also shows that environmentally friendly product innovation and environmentally friendly competitive advantages are important strategies for reducing environmentally friendly organizational behavior.

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The Impact of Green Marketing on the Consumers Intention to Buy Green Products in the Context of the Green Deal

Cited by 18 publications

References 37 publications

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

A Cognitive Systems Engineering Approach Using Unsupervised Fuzzy C-Means Technique, Exploratory Factor Analysis and Network Analysis—A Preliminary Statistical Investigation of the Bean Counter Profiling Scale Robustness

Penerapan Konsep Green Marketing dalam Menghasilkan Produk yang Ramah Lingkungan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti

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The Impact of Green Marketing on the Consumers Intention to Buy Green Products in the Context of the Green Deal

Cited by 18 publications

References 37 publications

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

A Cognitive Systems Engineering Approach Using Unsupervised Fuzzy C-Means Technique, Exploratory Factor Analysis and Network Analysis—A Preliminary Statistical Investigation of the Bean Counter Profiling Scale Robustness

Penerapan Konsep Green Marketing dalam Menghasilkan Produk yang Ramah Lingkungan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti

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The Impact of Green Marketing on the Consumers Intention to Buy Green Products in the Context of the Green Deal