The impact of globalisation on gift systems: An exploratory study of Senegalese migration

Rémy, É.; Ndione, Louis César

doi:10.1177/2051570719849553

Cited by 1 publication

(1 citation statement)

References 43 publications

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“…A significant stream of research has emerged with a focus on C2C exchanges. Within its literature, several researchers have studied gift‐giving (Rémy & Ndione, 2020), sharing (Belk, 2014; Möhlmann, 2015; Say et al, 2021; Schreiner et al, 2018; Yu et al, 2020), and mutuality (Arnould & Rose, 2016), as well as exchange (barter or secondhand exchange) separately from each other. Table 1 reports the essential findings and contributions of those studies.…”

Section: Hybrid Markets and Collaborative Practices Underpinning Bi‐r...mentioning

confidence: 99%

Consumption systems: Unveiling bi‐residential and delegated consumption

Scarano,

Ertz

2023

J of Consumer Behaviour

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Based on an exploratory study of 29 semi‐structured interviews followed by a grounded theory analysis, this research explores the circulation of local products and brands enacted by bi‐residential consumers with geographically dispersed networks across two places. The results show that two new consumption systems are emerging at the frontier between conventional and collaborative consumption: bi‐residential and delegated consumption. In these two consumption systems, the bi‐residential consumer mediates the relationship between the retailer and the final consumer, thus informally extending the retailer's downstream value chain. Bi‐residential and delegated systems partly overlap but also differ from conventional or collaborative consumption systems in two ways: (a) they are linked in a modelized process sustained by the perception of ‘access’ and the ‘logistic role’ of the bi‐residential consumer; (b) they are embedded in a hybrid exchange system intertwining gift‐giving and monetary exchange. These consumption systems occur at the interstice between conventional and collaborative consumption. Local retailers and brands could benefit from knowledge in this area with a view to opening up new opportunities in value co‐creation with bi‐residential consumers.

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