The article examines key differences between family and non-family businesses, focusing on values, strategy, innovation, human capital, and work-life balance. Family businesses are characterized by long-term planning, deep-rooted values, and succession challenges. The family brings emotional aspects, while business requires rationality and results. Non-family businesses typically have formalized management, faster decision-making, and short-term performance goals, influencing flexibility and innovation. Questionnaires show family businesses prioritize stability and values, whereas non-family businesses emphasize innovation and competitiveness. The results suggest areas for future research and practical implications.