2019
DOI: 10.1111/jpim.12514
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The Impact of Failure and Success Experience on Drug Development

Abstract: It is unclear whether the common belief that experience benefits new product development performance is driven by decision-makers allocating more attention to success experience or more attention to failure experience. This paper differentiates between the two aforementioned types of experience in order to explore their separate effects on new product development performance. We find that only late-stage failure experience improves performance, that success experience is more beneficial than late-stage failure… Show more

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Cited by 14 publications
(17 citation statements)
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“…The new approval represents a firm's new high-tech product development and innovation outcomes. Prior studies in the healthcare industry have often adopted this measurement as a proxy for firms' innovation outcomes (De Carolis, 2003;Garz on-Vico et al, 2020). We restricted the data to Classes 3 and 4 implantable medical device cases because they involve higher risk factors in patient treatment that require clinical and technological data to prove its safety.…”
Section: Dependent Variablementioning
confidence: 99%
“…The new approval represents a firm's new high-tech product development and innovation outcomes. Prior studies in the healthcare industry have often adopted this measurement as a proxy for firms' innovation outcomes (De Carolis, 2003;Garz on-Vico et al, 2020). We restricted the data to Classes 3 and 4 implantable medical device cases because they involve higher risk factors in patient treatment that require clinical and technological data to prove its safety.…”
Section: Dependent Variablementioning
confidence: 99%
“…Pharmaceutical product development is characterized by little advanced knowledge about the molecular drug properties necessary to achieve the desired physiological effect (Taalbi, 2017). High coupling of properties not only within the drug but also in different molecular pathways triggering physiological drug response makes the development of new active ingredients, in many cases, a more or less random search with limited probability of success (Garzón-Vico et al, 2020;Saint-Hilary et al, 2018). Furthermore, a unique feature of drug innovation is the mandatory combination of a tangible item and a precise labelling describing the desired physiological effect, both essential to the product and subject to rigorous clinical testing before market approval and product launch (Lietzan, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Nevertheless, existing studies have mostly concentrated on the small group of top managers and have regarded managers' attention as their unique property, overlooking the necessity of spreading their attention throughout the firm and shaping the attention of subordinates. This treatment is reasonable because top managers, or key decision-makers, act as the point at which information converges and is interpreted for organizational moves in product innovation (Garzon-Vico et al , 2020; Kammerlander and Ganter, 2015; Kyriakopoulos et al , 2016). However, apart from top managers' own attention allocation and decision-making, their subordinates' attention, especially the extent to which subordinates share the same pattern of attention with top managers, matters in tension management (Joseph and Ocasio, 2012).…”
Section: Theoretical Background and Literature Reviewmentioning
confidence: 99%