“…Second, with the growth in technological advances, cultural institutions are beginning to orient the promotion and productivity of heritage places towards participatory design approaches that encourage dialogue with their visitors, adopting practices that are more focused on cultural demand (Simon, 2010;Mugobi and Mlozi, 2021). This also allows for the better management of both visitor experiences and the emotions generated from them (Ciolfi et al, 2016;Yan and Wall, 2022) through better control over cultural content to decide what, where and how to share it with visitors (Giaccardi, 2012).…”