The Impact of ERP Assimilation on Mass Customization Capability: A Dynamic Capabilities View
Liu Zongyuan,
Huo Haiyan
Abstract:Mass customization (MC) is a crucial strategy for manufacturers to gain competitive advantages. Enterprise resource planning (ERP) systems are widely adopted in manufacturing. This study applied the dynamic capabilities view (DCV) to explore how firms leverage ERP systems to facilitate the implementation of MC. This study examined the effect of ERP assimilation (ERPA) and organizational agility (OA) on mass customization capability (MCC), the mediating role of OA, and the moderating role of absorptive capacity… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.