The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies

Rezvani, Mehran; Fathollahzadeh, Zeinab

doi:10.1080/0965254x.2018.1488762

Cited by 37 publications

(33 citation statements)

References 11 publications

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“…However, the findings confirm the effect of market orientation on new service development and marketing performance. However, Rezvani and Fathollahzadeh (2018) show that there is a weak positive correlation between marketing orientation and value creation, and the relationship between marketing strategic competence and SME performance. The results indicate low adoption and marketing orientation practices and knowledge about innovative marketing among SMEs.…”

Section: Resultsmentioning

confidence: 86%

The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

Riswanto¹,

Rasto²,

Hendrayati³

et al. 2020

10.5267/j.msl

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The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. The samples involved a total of 209 culinary industries under the auspices of the agency of cooperative and SME services. By using a simple linear regression analysis with SPSS and AMOS v. 23 we understand that innovativeness had the ability to mediate the influence between market orientation and marketing performance. Likewise, market orientation has a positive influence on performance. The implication of this research is that entrepreneurs can improve their innovation capabilities to improve the SME performance. This study recommends that government policies should encourage innovation in SMEs and encourage SME managers to pay more attention and manage innovations to improve their operational performance.

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Section: Resultsmentioning

confidence: 86%

The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

Riswanto¹,

Rasto²,

Hendrayati³

et al. 2020

10.5267/j.msl

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“…Traditional marketing strategies cannot overcome these challenges and will hinder the ability of businesses to achieve primary organizational objectives (Mort et al, 2012;Whalen et al, 2016;Whalen and Akaka, 2016). Organizations are, therefore, encouraged to adopt entrepreneurial marketing (EM) strategies to face such uncertainty (Adel et al, 2020;Hisrich and Ramadani, 2017;Morris et al, 2002;Rezvani and Fathollahzadeh, 2020;Whalen and Akaka, 2016). EM is based on innovation, driven by ideas and an intuitive estimation of market needs and by using informal networking (Stokes, 2000).…”

Section: Introductionmentioning

confidence: 99%

Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?

Hilal

Tantawy

2021

JEEE

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Purpose Current research argues that there is a positive relationship between entrepreneurial marketing (EM) and business performance. However, this relationship has only been discussed in a relatively stable environmental situation and it is not clear whether such a relationship remains positive during environmental turbulence (ET) and whether organizations adopting EM activities during such turbulence, will change their behavior to enhance their performance. Thus, this study aims to examine the relationship between EM and the performance of Egyptian banks. Furthermore, building upon environmental contingency theory, this study examined the moderating role of ET on the relationship between EM and the performance of banks in Egypt. Design/methodology/approach Data were collected during the period March–June 2020 using a sample of 358 employees working in 20 banks in Egypt. Online surveys and self-administered questionnaires were used to collect the required data during the COVID-19 pandemic. The hypotheses were tested through structural equation modeling using SPSS 25. Findings The main results of this study indicated that EM and bank performance are positively related. Results also showed that ET and technological turbulence positively moderates this relationship, i.e. this relationship is more robust in highly turbulent business environments than in more stable environments. Practical implications This study provides useful managerial and practical implications. Fruitful insights can be communicated to bank managers in Egypt on the importance of EM and its implications for performance. With an increased understanding of EM, bank managers will come to understand that EM is critical for the sustainability and development of their banks. Originality/value An extensive review of the existing research material indicates that this is the first study to examine the relationship between EM and Egyptian banking performance and the moderating role of ET, particularly in large organizations.

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“…According to a previous study, food companies with poor food service qualities hardly be able to achieve business gains. Moreover, food companies spending more budget on their service qualities gain more business performance (Loukil, 2020;Rezvani & Fathollahzadeh, 2020). The second hypothesis of the present study describes that; innovation in production has a positive effect on local product promotion.…”

Section: Discussionmentioning

confidence: 77%

The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

Sittisom¹,

Srimarut²

2020

RWE

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Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.

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The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies

Cited by 37 publications

References 11 publications

The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?

The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

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