The impact of English Premier League broadcasts on Danish spectator demand: a small league perspective

Abstract

The effect of live transmissions of football matches on spectator demand in European football has been extensively studied over the years, although with little focus on the smaller leagues. By deploying robust panel data regression models on Danish first tier (Superligaen) data from 2010/11-2015/16, this paper contribute to filling this gap. We find that matches clashing with English Premier League (EPL) broadcasts do not suffer in attendance and that weather is an important driver of demand.

Stadium Attendance Demand Research: A Scoping Review

“…Although most authors centered their manuscripts around sporting event characteristics, some authors have emphasized the potential role of economic factors, the quality of viewing, and also emerging consumer preferences in explaining the variance in stadium attendance demand. As such, there already exists a significant body of literature on the question of whether television broadcasts serve as a substitute for stadium attendance (e.g., S. Allan, 2004;Baimbridge et al, 1996;Barajas et al, 2019;Kringstad et al, 2018;Nielsen et al, 2019), whether promotions such as bobblehead giveaways, fireworks, and even marching bands, are effective in increasing stadium attendance demand (e.g., Boyd & Krehbiel, 2003;Kappe et al, 2014;McDonald & Rascher, 2000;Natke & Thomas, 2019;, and whether consumer preferences alter in the aftermath of exogenous shocks Figure 4. Dominant themes in stadium attendance demand research.…”

Competition and Fan Substitution Between Professional Sports Leagues

“…In addition, Wallrafen et al (2019) found significant substitution effects between top and lower division football games by considering both spatial proximity and temporal overlaps. Finally, Nielsen et al (2019) looked at the impact of English Premier League (EPL) broadcasts on Danish first-division football attendance and introduced an interaction between televised games and weather conditions. They found that the negative effect of adverse weather conditions on attendance demand is amplified when EPL games are broadcast concurrently.…”

Optimizing Synchronization of Tennis Professional League Live Broadcast Based on Wireless Network Planning

“…e experiment was carried out three times. is method's experimental methods, reference [4] method and reference [5] method, and the experiment results were summarized and analyzed. E-PRIME 2.0 is the software used to collect the data of tennis players' sports behavior.…”

“…Based on the statistics and analysis, SPSS 22.0 software results from tennis players' behavior data analysis are described in Table 1. Table 2 summarizes the tennis players' resolution and reaction time to target missing points under the feature optimization of this method, reference [4] method, and reference [5] method. e data in Table 1 can be analyzed to know the detection effect of three methods on the target loss point of tennis players.…”

“…e reference [4] proposed a mini-league perspective on the impact of premier league broadcasts on audience demand in Denmark. Over the years, extensive research has been conducted on the impact of live football broadcasts on audience demand in Europe.…”