The impact of employees' pro-environmental behaviors on corporate green innovation performance: The mediating effect of green organizational identity

Abstract

Employees' behaviors, as well as the employees' pro-environmental behaviors (PEB), affect the company in many dimensions. Although green innovation performance (GIP) has become an important measurement of a corporate's green development, research investigating PEB from the employees' perspective remains scarce, especially in emerging markets. Therefore, in this study, we developed an original framework to explore the effects of employees' PEB on corporate GIP and examined the underlying mechanism by conducting a survey in China. The results of the empirical analysis showed that employees' PEB increases corporate GIP by positively influencing green organizational identity (GOI). In addition, we also proved how leaders' PEB positively influences GIP, whereas innovation resistance (both technology resistance and resource resistance) has a negative effect on GIP. This study attempted to contribute to theoretical research and practical decision-making in the field of green organizational behavior.

Pro-Environmental Behavior and Climate Change Anxiety, Perception, Hope, and Despair According to Political Orientation

“…The results of this study have theoretical and managerial implications. Theoretical frameworks should integrate cognitive, emotional, and motivational aspects to capture the complexity of individuals' responses to climate change [96]. These frameworks should account for the reciprocal influence between behavioral choices and psychological states, assessing changes in perceptions over time and understanding how they influence behavioral outcomes [97].…”

“…Theoretical models should incorporate emotional issues to better explain the motivations behind pro-environmental actions [97]. Lastly, theoretical models should consider the influence of contextual factors, such as socioeconomic status, cultural background, and geographic location, on climate change perception and pro-environmental behaviors [96]. Concerning managerial implications, organizations and policymakers can use insights from research in this field to develop tailored communication strategies [98].…”

The Spillover Effect of ESG Performance on Green Innovation—Evidence from Listed Companies in China A-Shares

“…Furthermore, certain scholars argue that the fundamental determinant of green innovation performance is the operational and investment strategy vision [39]. In addition, government subsidies and tax incentives [40], green organizations [41], the level of digitalization [42], government policies [43], and environmental regulations [44] are factors that contribute to the promotion of green innovation. Nevertheless, there is a scarcity of academic studies on the influence of companies' behavior within the same industry on the green innovation performance of target companies.…”