“…In creating the e-collaboration scale, we asked respondents to specify how routinely they use the primary B2B marketspace to facilitate collaborative activities with the primary customer, including product design, forecasting/ production planning, and logistics planning (Ahmad and Schroeder, 2001;Rosenzweig et al, 2009;Zhu and Kraemer, 2002); see Appendix for details regarding the measures used in the analysis. Importantly, our e-collaboration scale captures the extent to which the manufacturer's systems, routines, and procedures are linked to its primary customer, which is the B2B marketspace customer representing the highest percentage of the manufacturer's sales or the manufacturer's most significant relationship for competing in the future.…”