The impact of E-service quality, Facebook usage and Artificial Intelligence on E-learning systems: The mediating role of student satisfaction

Abstract

The adoption of e-learning systems has been increasing and reports indicate that Asia has the highest percentage of the growth towards e-learning systems. Following this backdrop, the main purpose of the present study was to evaluate the role of the E-service quality, Facebook usage, artificial intelligence, and student satisfaction on the usage of the E-learning systems. Sample data was collected from students enrolled in any institute offering e-learning in Malaysia. A total of 500 questionnaires were disseminated to the participants identified via online polling and a total of 412 usable questionnaires were evaluated for SEM. The findings of the study show that the usage of Facebook, Artificial intelligence, the satisfaction of students, and E-service quality affected the use of the E-learning systems. Students’ satisfaction was also found to positively mediate with AI, FBU, ESQ, and ELS. E-learning adoption is increasing in Malaysia and the recent outbreak of COVID-19 has also invigorated the need for the development of effective e-learning programs so that the education of students doesn’t get interruptions. The present study has important theoretical and practical implications in this regard; the findings can be applied to the development of e-learning systems of the country

Application of Artificial Intelligence in Online Education: Influence of Student Participation on Academic Retention in Virtual Courses

“…T HE exponential increase in online education in recent decades has made it an increasingly popular and accessible educational option. Although traditional institutions are expanding their digital offerings and specialized online universities are emerging, online education faces unique challenges, especially in student retention and academic performance [1]. Active and meaningful student participation is critical to success in any educational environment.…”