The impact of customer value types on customer outcomes for different retail formats

Willems, Kim; Leroi‐Werelds, Sara; Swinnen, Gilbert

doi:10.1108/josm-11-2015-0364

Cited by 39 publications

(68 citation statements)

References 95 publications

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“…However, limited studies have examined the influence of CPV on repurchase intention among the CHA users. Chiu et al (2014) confirmed that utilitarian and hedonic value were significantly associated with repurchase intention, while Willems et al (2016) provided evident that FVP (efficiency), SV, and EV (aesthetics and play) predicted repurchase intention but FVQ (product and service excellence) did not predicted repurchase intention. This study examined the influence of second-order formative CPV, with FVP, FVQ, SV, EV, and CV as the first-order, on repurchase intention among HMP users.…”

Section: Repurchase Intentionmentioning

confidence: 74%

“…In those studies that confirmed a positive relationship between FVQ and behavior or intention, FVP was found to be insignificant (Suki, 2016;Yang & Lin, 2017). Contrarily, those studies that confirmed FVP had a significant positive relationship with the dependent variables found that FVQ was insignificant (Khan & Mohsin, 2017;Willems, Leroi-Werelds & Swinnen, 2016). Undoubtedly, FV is an important value perceived by CHA users (Dodds et al, 2014).…”

Section: Functional Valuementioning

confidence: 96%

See 1 more Smart Citation

Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Tam¹,

Baharun²,

Sulaiman³

2019

JBSEE

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Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products. Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework to test CPV influences on consumption behavior, repurchase intention and customer loyalty. Methodology: The value dimensions of HMP included functional value (price), functional value (quality), social value, emotional value (feeling), and conditional value (holistic treatment value). CPV was proposed as an antecedent of repurchase intention and customer loyalty. Implications: A conceptual framework with a second-order multi-dimensional CPV as the antecedent of repurchase intention and customer loyalty was proposed. This article proposed a conceptual framework to analyze the influence of value dimensions on HMP. This could provide useful theoretical insights into the values perceived in HMP consumption behavior.

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Section: Repurchase Intentionmentioning

confidence: 74%

Section: Functional Valuementioning

confidence: 96%

Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Tam¹,

Baharun²,

Sulaiman³

2019

JBSEE

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“…A szakirodalom és az előzetes várakozások alapján arra számítunk, hogy a magyarországi kínálat meglehetősen szűkös, ahol jellemzően a nagy dél-európai termelő országok (Olaszország, Franciaország és Spanyolország) magas feldolgozottsági szintű (sajt-és húskészítmények) OFJ termékei a legjobban elérhetőek, kiegészülve magyar, illetve német termékekkel (ez utóbbit az indokolja, hogy mindhárom vizsgált élelmiszerlánc német tulajdonban van). (WILLEMS et al, 2016). Egy másik látványos változást jelentett az elmúlt években az, hogy a diszkont áruházak újrapozícionálták magukat, már nem feltétlenül csak a legolcsóbb áruházként akartak megjelenni a piacon.…”

Section: Anyag éS Módszer -Materials and Methodsunclassified

A földrajzi árujelzős termékek helyzete a magyarországi élelmiszerdiszkontokban

Jantyik

Török

2020

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More than 25 years ago, the European Union (EU) has established a sui generis system of geographical indications (GIs) for identifying the products which quality, reputation or other characteristics are linked to their geographical origin. By the end of 2018 the official register of the European Commission (the DOOR database) included 1448 registered food products with GI label, but their number is continuously increasing. For several reasons, we examined the discounters operating in Hungary in order to estimate the market size and price premium of GI foods in Hungary. Firstly, discounters' share in the Hungarian food retail sector is continuously growing and reaching the majority of the average Hungarian consumers. Secondly, their typical feature is that their supplies are almost constant and limited, discounters target the price sensitive consumers, so the minimum level of price premium can be defined here. In this study, we would like to estimate from below both the market size of Hungarian GI products and the price premium of GI products compared to their direct substitute products. To gather real life data, we have gone mystery shopping for a year every month (January-December 2018) to an Aldi, Lidl and Penny Market retail shop located in Budapest. We collected data of available GI products and their closest substitute products which were available in the shop and then we analysed the dataset consist of several hundreds of observations. Our results show that the number of GI products available in the Hungarian discounters is very limited, however, their supply is quite permanent. The majority of GI foods available in Hungarian discounters are Italian and the average price premium was around 43% with remarkable differences. Our results show that currently GI food products have limited importance in the Hungarian food market as they are rarely available. On the other hand, a real price premium for GI products exists in the Hungarian market and an even higher price premium might be expected in less low-price oriented food retailers.

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“…Aldi and Lidl were active in 28 European countries in 2016, with an average market share of 10%, but in Germany and Austria, for example, this figure was towards 35% and had been increasing since then [40]. In Belgium, a survey in 2013 showed that the discount stores possessed 42.6% of the food retail trade in the country [41].…”

Section: Characteristics Of Discountersmentioning

confidence: 99%

“…Discount stores offer fewer products, around 1300-1400 items, as opposed to the average 30,000 available in supermarkets [39], but the supply of these discounters is constant and changes less frequently than other types of stores. Another important feature of discount stores is that a significant part of their supply is private labelled product [41,44]. Discounters can have a better influence on the retail price of the private labelled products, which contributes to a different pricing strategy for discount stores [45].…”

Section: Characteristics Of Discountersmentioning

confidence: 99%

Estimating the Market Share and Price Premium of GI Foods—The Case of the Hungarian Food Discounters

Jantyik

Török

2020

Sustainability

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The food security of the European Union heavily relies on the food quality systems where Geographical Indications (GI) play an important role. European food is considered world-wide secure and high quality, therefore European food names and designations represent value that should be protected as intellectual property. Despite the importance of GIs in Europe, the availability of the related economic data is very limited, and the only available comprehensive database (in the case of GI foods, the Database of Origin and Registration (DOOR)) details only some very basic and mainly administrative characteristics of such products. From an economic perspective, market size and price premium of these products are the most important in order to assess the economic sustainability of European GI foods. Empirical datasets describing these characteristics of GI products are scarcely available and can be collected only case by case. Therefore, the purpose of this study is to estimate the market size for food products with geographical indications available in Hungary (excluding wines and spirits) and their price premium compared to their direct substitute products, based on empirical data. We conducted monthly mystery shopping for one year (January–December 2018) at three food discount stores (Lidl, Aldi, and Penny Market) operating in Budapest. We collected data on all the GI products available in the stores and their closest substitutes; then the dataset was subsequently analysed and compared to the main characteristics of the DOOR database. The reason for choosing the discounters is that these stores have expanded spectacularly in recent years and are mostly available to average consumers, both in Hungary and across Europe, and based on the main characteristics of this type of retail (limited product portfolio targeting price-sensitive consumers), the data collected here can be considered to indicate the minimum level of market share and price premium. Our results show that currently, GIs have only limited importance in the Hungarian food market, in terms of both the number of products and their market share, as only a small number of such products appear in the food discounters’ supply. As regards the premium achievable with consumer prices, the average price premium is remarkably high (43% on average), even in the case of discounters. Our empirical results also suggest that in Hungary, there is an opportunity to increase the importance of GI foods, both in terms of availability and market share. For Hungarian GI food producers and processors, the level of price premium achievable in discounters might be attractive enough to stimulate their presence in the market.

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The impact of customer value types on customer outcomes for different retail formats

Cited by 39 publications

References 95 publications

Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

A földrajzi árujelzős termékek helyzete a magyarországi élelmiszerdiszkontokban

Estimating the Market Share and Price Premium of GI Foods—The Case of the Hungarian Food Discounters

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